RONNY GOLAN
LATEST ARTICLES
12 Sep 2025
MMM is too slow for today’s fast-paced digital media cycles. Brands need to know in real time when a channel’s effectiveness is fading and when to stop spending.
09 May 2024
In response to a recent column, ViewersLogic's CEO argues that the spot-lift attribution model is not fit for purpose and why marketers must take a holistic approach to measurement.
14 Apr 2023
IP and device graph matching underpin many CTV measurement solutions but are preventing CTV from achieving its full advertising potential, writes the CEO & co-founder of ViewersLogic
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