SEARCH
Results categorised as Opinion
20 May 2024
|
Jamie Seltzer
While this prolonged deprecation can be frustrating, marketers and brands can make the most of this transitional moment, writes Havas Media Network's Jamie Seltzer.
20 May 2024
|
Jack Preston
Partner content: One compelling case study illustrates this evolution of how can advertisers tap into podcasts' highly engaged and varied audiences, writes the global head of Acast Creative.
16 May 2024
|
Paul McGee
Freely may well allow PSBs to become greater than the sum of their parts, writes Goodstuff's head of video planning.
16 May 2024
|
Simon Akers
Take a wider view of the industry beyond the daily headline and you will see the future is bright. We don't appreciate this enough and should say it more often.
15 May 2024
|
Nick Parker
Veridooh global president, NIck Parker, questions why DOOH still commands such a small percentage of global adspend, and offers six measures to finally get to 10% share.
15 May 2024
|
Raymond Snoddy
Broadcasters should be focus much more on co-operation rather than on squabbling and forcing the Culture Secretary to have to adjudicate.
14 May 2024
|
Nicola Kemp
Nicola Kemp calls for an end to companies contributing to "crushing standards" leading to women being overworked, overwhelmed and underpaid.
14 May 2024
|
Nick Manning
Let’s be clear. Principal media only exists to make media agency groups more money.
13 May 2024
|
Omar Oakes
We're stuck in a cycle of performative media — where we breathlessly perform for algorithms. It's unsustainable, writes the editor-in-chief.
13 May 2024
|
Ailsa Buckley
However, we do have an opportunity to take on a consultative and diagnostic role as CMOs' remits broaden and they ask more of their partners.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer