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Results categorised as Opinion
21 Jan 2025
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Hamid Habib
Brands still seem more comfortable with music or film integration, but 2025 will see some huge gaming moments that would help them stand out.
21 Jan 2025
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Uzma Afridi-Gardiner
When you’re feeling below par, the thought of deadlines and client demands can feel heavier than usual. Here are some practical tips to tackle those feelings.
20 Jan 2025
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Martyn Sibley
Inclusion within a company's internal culture directly shapes its output. When agencies and brands prioritise DEI internally, it translates into authentic and representative campaigns.
17 Jan 2025
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Greg Grimmer
There is no better time to celebrate the talent in our industry and the craft skills they bring to media planning and trading in a spirit of fierce but friendly competition.
16 Jan 2025
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Dan Wood
Streamers are reinventing the playbook for live sports coverage, so brands need to think beyond traditional advertising formats and look at the wider entertainment experience for consumers.
16 Jan 2025
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Sonnie Spenser
In light of Meta's content moderation changes and cut to DEI budgets, many are asking: what can we do? Here are four considerations to act on right now.
16 Jan 2025
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Sam Knights
In 2025, how can retail media do an even better job convincing brands — and the world — that it is worth the investment and will transform marketing for the better?
15 Jan 2025
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Raymond Snoddy
The government insists everything is “still on the table” regarding the BBC's funding model post-2028 and there is no shortage of proposals. But not all ideas for replacing the licence are equal.
14 Jan 2025
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Andy Power
With ESG remaining a key focus, our industry has the opportunity — and responsibility — to support advertisers to influence consumer behaviour, corporate priorities and societal norms.
14 Jan 2025
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Nicola Kemp
For an industry rooted in its understanding of people, seeing DEI as expendable is deeply problematic. It has never been more vital for leaders to continue to invest in progress.
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