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Results categorised as Opinion
11 Sep 2024
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Raymond Snoddy
US broadcasters and press have been slow to highlight the former president's failings, from his ramblings to inaccurate statements. It's not too late to take a radical approach ahead of November's election.
10 Sep 2024
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Richard Kirk
New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.
10 Sep 2024
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Nicola Kemp
If we want to drive real equality in media, we must call time on lip-service feminism and self-interested silence.
09 Sep 2024
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Bob Wootton
We must work together to build a sustainable future for the industry that nurtures trust and transparency. Being part of the Who Cares? initiative is one way.
06 Sep 2024
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Matt Hopper
While Matalan's AI-generated ads have generated a lot of buzz, human involvement remains crucial to ensure authenticity, emotional resonance and meaningful storytelling.
06 Sep 2024
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Nick Manning
Elon Musk's GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.
05 Sep 2024
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Phil Rowley
Futuristic ads give us clues about what concerns consumers may have and what products may alleviate those concerns — as well as the power of brands.
05 Sep 2024
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Lucy Barrett
At this year's event, the industry will gain insight into how audio advertising delivers the three Rs: resonance, reach and results.
04 Sep 2024
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Raymond Snoddy
Away from the never-ending disasters of recent years, this summer saw the return of silly season for the British press, with some truly ludicrous stories that carry more than a hint of political malice.
04 Sep 2024
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Denise Turner
Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.
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