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Results categorised as Opinion
30 Jan 2025
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Matthias Brüll
Agencies must rethink the very foundations of how they work by becoming trusted advisors that can simplify complex technologies and turn them into actionable strategies for brands.
29 Jan 2025
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Hannah Mirza
Doing the right thing will make your marketing more effective. It’s time to abandon the DEI, governance and sustainability silos.
29 Jan 2025
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Raymond Snoddy
Channel 4's study on Gen Z attitudes presents serious implications for everyone in politics, education and journalism.
28 Jan 2025
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Emma Munro-Faure
Investing in young talent is crucial and Nabs' programme helps people get excited about the breadth and depth of opportunities in the industry.
28 Jan 2025
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Jane Ostler
The UK government's AI push is a timely opportunity for businesses to rethink marketing by focusing on building the skills needed to integrate the technology effectively.
27 Jan 2025
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Buster Dover
Reduced engagement, content saturation and platform safety are just some of the concerns facing paid social. How can brands stand out?
27 Jan 2025
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Omar Oakes
Holdcos talk about diversity and culture but remain addicted to centralising operations. Why is this command-and-control mindset not challenged enough?
24 Jan 2025
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Heather Dansie
Our research has found that young news readers are not interested in the same news stories as we in adland are. Advertisers need to remember this if they want to grab their attention.
23 Jan 2025
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Phil Rowley
When it comes to the future, are we looking in the right place? Slush offers a glimpse of the next decade in technology that, in turn, may mould the businesses and consumers of the 2030s.
22 Jan 2025
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Raymond Snoddy
Four years is a long time and there is a danger that serious journalism could be pushed towards the margins if the media continues to normalise Trump's actions.
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