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Results categorised as Opinion
07 Jul 2010
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Gavin Sinden
Gavin Sinden, digital strategy director at Equi=Media, on how weaving conversion strategy into wider marketing plans can lead to success.
06 Jul 2010
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William Cooper
informitv's William Cooper wonders why Project Canvas is yet to be a "compelling consumer proposition"...
01 Jul 2010
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Brian Jacobs
In response to Nick Manning's "Blueprint for a new business model" article, Brian Jacobs, founder of Brian Jacobs and Associates, explains why agencies are on the brink of becoming a "South Wales solution"...
30 Jun 2010
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Raymond Snoddy
Raymond Snoddy reports back from this week's Future of Broadcasting conference, where Ed Richards showed that Ofcom is getting on with business, despite David Cameron's disdain for quangos.
30 Jun 2010
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Lindsey Clay 1
Lindsey Clay, marketing director, Thinkbox, on the relationship between advertising creativity and business success.
28 Jun 2010
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Liz Nottingham
Starcom's Liz Nottingham on how restructuring your business can enhance profitability, help client retention and bring overall business success
28 Jun 2010
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Nick Manning
Media agencies are struggling to invest in the services clients really need thanks to their post-war business model. Nick Manning, chief operating officer at Billetts, explains why they should change their ways and how clients would benefit...
23 Jun 2010
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Raymond Snoddy
Raymond Snoddy says that the BBC Trust has to have the courage to do the right thing and save Radio 6 from a misguided BBC management
23 Jun 2010
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Julia Hutchison
Julia Hutchison, COO, APA, says that the key to getting cross-media content right is knowing where customers are interacting and how to translate a brand to the media they are using to do this.
16 Jun 2010
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John Snyder
John Snyder, CEO at Grapeshot, explains why "contextual targeting delivers results"...
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