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Results categorised as Opinion
11 Jul 2011
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Jim Marshall
Jim Marshall on how the agency world reacted to the events that unfolded at News International week. One could argue that the words 'rabbit' and 'headlights' applied - the media agency world didn't want to see NotW damaged, let alone go.
11 Jul 2011
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Paper Boy
Never underestimate a Murdoch to spring the ultimate surprise and deliver a bigger response to a crisis than any commentator would have forecast...
08 Jul 2011
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Raymond Snoddy
Raymond Snoddy: It has been a remarkable few days, in which three important instutitions in British society - the press, the police and the Prime Minister - have all been judged and found wanting...
08 Jul 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on the Facebook/Skype partnership, Google+, and the possibility of the iPad 3 in September...
07 Jul 2011
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Marnie Richards
In a recent press release, Pete Davis, managing director of Getmemedia.com, urges brand managers not to overlook the role of more traditional advertising in the age of social media.
06 Jul 2011
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Raymond Snoddy
Raymond Snoddy: Things are moving so fast with one journalistic atrocity following another on a daily basis, each worse in some telling aspect than the one that has gone before, that something urgent now has to be done...
05 Jul 2011
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Toby Beresford
Toby Beresford, co-founder of www.pailz.com, explains gamification, interactive media, and 'eating your own dog food'...
04 Jul 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, discusses how we can make the most of mobile...
04 Jul 2011
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Greg Grimmer
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, explains why Google and Facebook dominated Cannes conversation...
04 Jul 2011
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Denise Turner
Denise Turner, Head of Intelligence, MPG Media Contacts, says there is still a place for traditional media, and that when it comes to multichannel campaigns, it's a case of the more the merrier...
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