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Results categorised as Opinion
26 Jan 2011
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Raymond Snoddy
Raymond Snoddy says at first sight Hunt's decision not to go for an immediate referral was politically crazy, naïve even, by appearing to succumb to special pleading on such a politically sensitive issue. However, the truth is rather more complicated and not at all what it appears to be...
25 Jan 2011
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Tom Jenen
Tom Jenen, EMEA commercial director at AdMeld, explains why real-time bidding will be big news in 2011: "It promises better performance for online advertisers, greater efficiency for agencies and improved returns for publishers"...
24 Jan 2011
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Claire Myerscough
Claire Myerscough, business intelligence director at News International Commercial, says newspapers are trailing behind when it comes to creating simple and flexible solutions for buying and selling...
21 Jan 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, says a number of events have happened this week to reinforce the view that the GAFA is in charge (and also demonstrate how the big four - Google, Apple, Facebook and Amazon - are going to keep bumping in to each other)...
19 Jan 2011
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Raymond Snoddy
Raymond Snoddy says one thing is clear, the patently decent, sincere politician (Jeremy Hunt) is committed to retaining impartiality rules for news whether on national or local television. Nothing like a big, bold new Communications Act to take his mind off things when local television goes tits up in 2014...
19 Jan 2011
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Gavin Sinden
Gavin Sinden, digital strategy director, Equi=Media, says targeting has come on in leaps and bounds over the last year but there are still some big developments in its future...
17 Jan 2011
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Neil Sharman
Neil Sharman, head of research and analysis, Telegraph Media Group, says we are distracted from two truths about advertising. Firstly branding online works. Secondly print advertising works in a different way to ads on TV, helping increasingly picky consumers make active choices.
14 Jan 2011
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Simon Andrews
In the second Mobile Fix of 2011, Simon Andrews, founder of the full service mobile agency addictive!, says retailers with a smart mobile strategy will gain a competitive advantage over those who sit back and watch new tools and new players re-engineer retailing.
12 Jan 2011
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Raymond Snoddy
Raymond Snoddy says Max Mosley has come back to haunt his tormentors: "There is every chance that the judges of the Human Rights Court in Strasbourg could create the Mosley manoeuvre - a new extension of privacy law, which could turn out to be very onerous for the press."
11 Jan 2011
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Luke Aviet
Luke Aviet, managing director, GoViral, says this year, money will be made from strategic joined up plans for branded content (yes, putting the 'interesting' content alongside the 'boring' content)...
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