CLAIRE MYERSCOUGH
LATEST ARTICLES
24 Jan 2011
Claire Myerscough, business intelligence director at News International Commercial, says newspapers are trailing behind when it comes to creating simple and flexible solutions for buying and selling...
19 Apr 2010
Claire Myerscough, business intelligence director at News International, explains why 'word of mouth' will be more important than ever in 2010...
18 Jan 2010
Claire Myerscough, News International Commercial business intelligence director, explains how commoditisation can create a false economy for advertisers ...
21 Sep 2009
Claire Myerscough, commercial business intelligence director at News International, explains why IPA Touchpoints is the foundation for joined-up thinking ...
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