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Results categorised as Opinion
28 Feb 2012
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Steve Smith
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, shows how supermarkets can use social media to connect with friends of fans...
28 Feb 2012
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David Hellier
NEW: In his first blog for Newsline, David Hellier, deputy editor at City AM, surveys the current financial backdrop and how it is affecting the media landscape from a city perspective...
27 Feb 2012
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James Whitmore
James Whitmore, managing director at Postar, wonders whether we have forgotten the value of brands? Are we so dazzled by the short-term, the data and the noise that we have lost sight of the bigger picture?
24 Feb 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, vertical stacks, mobile payments and privacy...
23 Feb 2012
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Marco Bertozzi
Marco Bertozzi, managing director EMEA at VivaKi, on his recent trip to San Francisco: Dreams are made in this place and you can't help but admire it and be mesmerised at the immense footprint of these companies....
22 Feb 2012
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James Grant
James Grant, UK country manager, VINDICO, says consumers are moving faster than the industry and those who expect 'little change' to influence traditional TV advertising by the time the Olympics in Rio come around are going to get caught out...
22 Feb 2012
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Raymond Snoddy
Raymond Snoddy says the instinctive Murdoch has chosen the lowest point in morale at The Sun, amid loose talk of the need for a second closure because of illegality, to provide the biggest boost of confidence of all...
21 Feb 2012
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Jeremy Toeman
So the Grammy's unsurprisingly (I will explain why I say it that way in a moment) set all sorts of records for social TV. Just like the Superbowl did a few weeks ago. I call this a big yawner, but first, some definitions...
20 Feb 2012
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David Brennan
When the social media boom first emerged around three years ago, I attended several conferences where the phrase "word of mouth is the new television" was bandied about with hardly a murmur (apart from my good self). It is patently nonsense and completely fails to recognise that, far from being in competition, television plus social media is a match made in heaven.
20 Feb 2012
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Gary Cole
Gary Cole, commercial director, O2 Media, says the consumer and the environment is changing at such dramatic pace that if agencies don't start seriously considering mobile, their communications strategy or media plan will be dramatically less effective...
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