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Results categorised as Opinion
01 Jun 2012
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Rhys McLachlan
Rhys McLachlan, commercial development director at Videology, who will be on the Screen panel at our Media Playground event, says the commercial video-on-demand market has been growing rapidly in 2012 but the trajectory for the summer could be downwards thanks to the BBC...
01 Jun 2012
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Raymond Snoddy
Raymond Snoddy says the kindest thing that could happen to Jeremy Hunt now is a reshuffle...
30 May 2012
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Raymond Snoddy
Raymond Snoddy says says the really interesting question from Leveson this week is whether Michael Gove was preening himself and making it up as he went along, or whether he was reflecting - in a rather shrill way - the private views of David Cameron and the Coalition Cabinet...
29 May 2012
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Nick Mawditt
Nick Mawditt, global director of marketing and insight at Kinetic Worldwide, says there is a clear willingness among mobile users to interact with brand campaigns (content being main driver of interactivity above brand)...
28 May 2012
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Alex Hunter
Alex Hunter, finance director, IPA, asks: how can we convince our clients of the true value of our new type of services?
28 May 2012
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James Whitmore
James Whitmore on the Olympic flame's journey through Devon, a lack of bespoke marketing and David Beckham (the well known Cornish Olympian)...
25 May 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook post-IPO, Facebook advertising, and Google....
25 May 2012
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Steve Smith
Steve Smith, head of thought leadership at Starcom MediaVest London, looks at the success of different brands at driving emotional engagement through Facebook content...
24 May 2012
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Freddie Ossberg
Freddie Ossberg, founder and managing director of Raconteur Media, provides his analysis and suggestions for the newspaper industry following MediaTel Group's Future of National Newspaper event this month...
23 May 2012
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Raymond Snoddy
Raymond Snoddy says it would be good to see competition regulators in the UK concentrate on real abuses of market dominance that actually harm consumers' interests rather than disadvantaging consumers in pursuit of theoretical models of competition....
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