SEARCH
Results categorised as Opinion
20 Aug 2012
|
Bryan Scott
Bryan Scott, marketing communications director at Metro,on why many brands are now ensuring that mobile is not just part of their marketing mix, but core to their purpose....
20 Aug 2012
|
Michael Bayler
Michael Bayler, strategist and author, Bayler & Associates, on automated value...
20 Aug 2012
|
Matthew Breen
Matthew Breen, head of video / vision account manager at MPG Media Contacts, on the latest X Factor series...
15 Aug 2012
|
Raymond Snoddy
Raymond Snoddy on the complex challenges facing the BBC's in-coming director general George Entwistle...
14 Aug 2012
|
Jim Marshall
Jim Marshall on why TV has never been either more powerful or more intimate: Now that the BBC has proved TV's credentials during the Olympics, it will be fascinating to see whether Channel 4 can continue this during the Paralympics, but this time with ads...
13 Aug 2012
|
Ellie Edwards
Ellie Edwards, MD at QUISMA: Now that the dust has slightly settled on the D-Day of 25 May, let's take a look at the effects that the EU e-privacy directive has had within Europe...
10 Aug 2012
|
Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, says during the Olympics we are seeing two-screen come to life, with people expecting to see what they want, when they want, on whatever device they choose...
09 Aug 2012
|
Julia Lamaison
Julia Lamaison, insight director at GfK Media & Entertainment, asks: How do broadcasters ensure they are not left behind in a world that puts the control in the hands of the audience?
08 Aug 2012
|
Raymond Snoddy
As Leveson kicks off again, Raymond Snoddy wonders whether a larger remit for Rufus Olins of Newsworks would help sustain newspapers' economic future...
08 Aug 2012
|
Abba Newbery
Abba Newbery, director of advertising strategy at News International Commercial, on how the Olympics can inspire media planners...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer