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Results categorised as Opinion
20 Apr 2012
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Toby Beresford
Toby Beresford, social media and gamification consultant, on how games can learn from TV, a successful gameshow designed with dual screens in mind and new questions for gamification experts to ask...
20 Apr 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on the pace of change in mobile money...
18 Apr 2012
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Raymond Snoddy
Raymond Snoddy says it may be economically impossible to sustain daily publication of small regional papers but the jolt from daily to weekly is an abrupt one and it is a gap that may not be adequately met by online...
18 Apr 2012
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Steve Smith
Starcom MediaVest Group's Steve Smith on Tesco's latest financial results...
17 Apr 2012
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Brian Jacobs
Brian Jacobs, VP business development at Enreach, asks: Are traditional publishers clear what business they are in (or want to be in)?
17 Apr 2012
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Craig Houston
Craig Houston, head of client services at NRS, explains the benefits of the NRS Accreditation Programme...
16 Apr 2012
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Philip Ricketts
Philip Ricketts, head of door to door strategy, sales and marketing at Royal Mail, says social TV offers a great opportunity for savvy marketers to use the insight generated by its users to deliver even more targeted communications...
16 Apr 2012
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Ellie Edwards
Ellie Edwards, MD at QUISMA, says performance marketing offers clients better ways to make their online spend work harder...
16 Apr 2012
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Steve Smith
Steve Smith identifies who Tesco's Value revamp is most likely to appeal to...
13 Apr 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on social, local, mobile and photos...
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