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Results categorised as Opinion
12 Dec 2012
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Dean Wilson
With digital and data in the driving seat, it's talent and creativity we need to harness the potential, says Dean Wilson. And media needs to learn how to roll with the punches and abandon "this is how we do it" for "this is what we need to do".
11 Dec 2012
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Jim Marshall
it's so damned busy at this time of year for us media people; almost to the point where work starts to interfere with Christmas lunches, drinks and parties. So, when you do have time to shop, here's a list of perfect Christmas pressies for overworked media execs...
10 Dec 2012
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Darren Hamer
Results from over 2,000 eye tracking studies performed by EyeTrackShop over the last 16 months reveal that, on average, 30% of visible display ads did not attract the consumers' attention. Darren Hamer investigates.
10 Dec 2012
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Dominic Mills
Dominic Mills says it's not difficult to count up the UK's influence on the global advertising industry, but with a new IPA study into the business effects of a thousand advertising campaigns from over thirty years, how can clients be persuaded to invest longer term?
07 Dec 2012
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GfK
How can you turn 1 million into 32 million? How can 6 plus 17 equal 87? No, we're not bad at maths; we're just demonstrating the magic multiplier effect of brilliant content on your brand’s Facebook page, then integrating that with a TV campaign...
06 Dec 2012
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Andrew Gilhespy
Social media is a great space to incorporate into your marketing mix if - and only if - you are prepared to open up your business and offer the consumer a unique insight says Andrew Gilhespy.
05 Dec 2012
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Raymond Snoddy
Forget all the dodgy opinion polls, petitions and the ceaseless whining of Hacked Off. We have now got to the heart of the matter and there is more than a decent chance that Leveson could, against all the odds, turn out well for both the press and the public, says Raymond Snoddy.
05 Dec 2012
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Greg Grimmer
Bold, brash, big headed and bravely going where everyone else fears to tread, the Managing Director of Mail Newspapers, Guy Zitter, has been calling the shots down in Derry Street since most media buyers were still in short trousers - and the years haven't mellowed him.
04 Dec 2012
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Abba Newbery
At the recent Newsworks tablet debate 'What Next For Tablets?' much discussion centred on whether the tablet should be treated differently as a separate channel or as part of total newspaper sales...
03 Dec 2012
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David Brennan
David Brennan, Founder of Media Native, fails miserably to capture those magic OMG! moments that real creative advertising can inspire. What's going on?
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