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Results categorised as Opinion
05 Sep 2012
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Greg Grimmer
Greg Grimmer on Google: They say they want to make the world a better place; they say they want change to happen faster, yet the danger is the quicker the world changes - for the better or the worse - the more likely they are to be left behind...
03 Sep 2012
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James Whitmore
James Whitmore, managing director at Postar, on his experience of falling on the wrong side of the media line...
03 Sep 2012
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Martin Galvin
Martin Galvin, director of agency sales at Specific Media, on why he thinks TV is the sun in the screen solar system - every other device orbits around it and needs its warmth to survive...
03 Sep 2012
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Steve Smith
Steve Smith, head of thought leadership at Starcom MediaVest London, looks at brand 'likes' on Facebook and, perhaps more importantly, interactions...
29 Aug 2012
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David Brennan
I have just returned home after a three week sojourn in a Turkish haven of tranquillity, where I have spent time recovering from an addiction I never knew I had...
29 Aug 2012
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Raymond Snoddy
Raymond Snoddy asks: Can a local TV station run as a sustaining business once the BBC subsidies end? Will enough viewers watch? Will advertisers be the slightest bit interested?
28 Aug 2012
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John Billett
John Billett suggests a new criteria for judging the real effectiveness of campaigns entered for industry awards.
28 Aug 2012
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Liz WIlson and Chris Willingham
As the marketing world continues to evolve, Liz Wilson, CEO at CMW and Chris Willingham, partner and CMO at Fallon discuss how to redesign client service in order to keep pace.
24 Aug 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, looks a the latest developments in m-commerce and the accelerated pace that retailers are embracing the method.
22 Aug 2012
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James Grant
James Grant, UK country manager, Vindico, says great content on the TV, great devices that allow personal and immediate interaction, and great communication apps all demonstrate the continued growth of 'second screening'...
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