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Results categorised as Opinion
15 Oct 2012
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John Carroll
John Carroll, senior director at Ipsos MediaCT and chairman of the Media Research Group (MRG) previews some of the topics that will be hotly debated at this year's MRG conference.
15 Oct 2012
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Richard Kastelein
Award winning creative technologist, Richard Kastelein, on the future of brand delivery on TV.
12 Oct 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, looks at the developments in mobile over the last week and the next five years...
12 Oct 2012
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Steve Smith
Starcom MediaVest's head of thought leadership, Steve Smith, argues we are now living in a 'post first screen/second screen' world.
10 Oct 2012
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Gary Goodman
On the eve of MediaTel's 'Electronic Trading Debate', Gary Goodman, CEO of MediaEquals ponders why advertisers and consumers continue to demand smarter and more integrated digital services, isn't it time for the media industry to follow suit?
10 Oct 2012
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Jim Marshall
Jim Marshall, chief client officer at Aegis, on the world of previously paid for media moving successfully into the free media sector and questioning what is happening the other way around?
10 Oct 2012
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Raymond Snoddy
Raymond Snoddy on the enduring power of television that leapt out of a study by Deloitte Research.
09 Oct 2012
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Andy Eardley
Andy Eardley, Director and Co-Founder of the TV App Agency, on how SmartTV is maintaining its position as one of the hottest spaces for content distribution and advertising. Yet while the potential for explosive growth exists, the question remains what will it take to stimulate mainstream take-up?
04 Oct 2012
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Steve Smith
Steve Smith, head of thought leadership at Starcom MediaVest London: I have a good friend who is incredibly good at wine tasting, so good in fact that he is one of only around three hundred people worldwide who are a Master of Wine.
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