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Results categorised as Opinion
04 Mar 2013
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Simon Rees
Following the 85th Academy Awards ceremony last month, Digital Cinema Media's (DCM) Simon Rees shares his highlights and looks ahead to what promises to be another strong year for the film industry.
04 Mar 2013
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Dominic Mills
Netflix has acquired vast amounts of data about its viewers' watching habits - but can it really use this to predict what we want? Dominic Mills is not so sure.
04 Mar 2013
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Chris Worrell
The Future of Britain project is a fascinating, year-long study soon to be launched by OMD. Here, Chris Worrell, OMD's Insights Director, explains why, in this age of incredible change and contradiction, the research is going to mean big things for businesses, brands and consumers.
01 Mar 2013
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Simon Andrews
Mobile Fix: With Mobile World Congress 2013 underway, Simon Andrews, founder of Addictive!, talks Phablets, connected cars and HTML5.
28 Feb 2013
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Steve Doyle
InSkin Media's Steve Doyle challenges a number of assumptions - and offers some better ways of working - as he charts the evolution of online branding.
28 Feb 2013
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Stuart Byrne
Every marketer has their own challenges, but when it comes to digital, much of the pain is shared. Whatever the sector, whatever the brand, some issues are common to a wide range of companies. Now, after extensive research, Stuart Byrne, Head of Digital for Ebiquity UK, explains how they can be targeted and overcome.
27 Feb 2013
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Jim Marshall
Aegis's Jim Marshall has just returned from the states where he was sometimes bewildered but often enthralled by the cultural differences between their approach to advertising and the UK's. They might seem a bit odd at times, often irony-free and unapologetically intrusive - but are US ads simply less hypocritical?
27 Feb 2013
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Raymond Snoddy
Although we absorb more than one billion hours of the stuff in a single quarter, the dear old radio doesn't get a look in most of the time. But it's time to celebrate says Raymond Snoddy.
26 Feb 2013
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David Pidgeon
After Postar re-launched as 'Route' today, unveiling its revolutionary new out-of-home audience research system, Newsline has collected some reaction from around the industry, including opinion from MediaVest UK, MEC and Primesight.
26 Feb 2013
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James Whitmore
"We now know who is travelling where, how, when and at what speed. By defining the audience you will be able to use the data to plan, trade or value the medium." By James Whitmore, Managing Director, Route.
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