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Results categorised as Opinion
14 Aug 2013
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Dan Brilot
The openness of the Smart TV platform and the ease with which apps can be created is presenting new opportunities for newsbrands - but is there a genuine future for TV text news? Dan Brilot, Media Consulting Director at YouGov finds out.
13 Aug 2013
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Richard Marks
It's silly season and news is drying up - so it's a good job Research the Media's Richard Marks is on hand to share his top ten ways to derive whatever meaning you like from figures that should really be telling a different story.
12 Aug 2013
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Dominic Mills
The process of making ads can be so full-on that it's easy to be oblivious to real-world events, says Dominic Mills - and after some high profile disasters in recent weeks, including the Marmite TV ad and the Home Office's 'Go Home' poster campaign, advertisers need to learn from their mistakes.
12 Aug 2013
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Jeff Siegel
Rovi's Jeff Siegel looks at some of the latest advertising techniques that broadcasters should be throwing into the mix to help boost programme viewing.
09 Aug 2013
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Simon Andrews
Few people are getting mobile ads right, but Facebook is bucking the trend says Addictive!'s Simon Andrews. Their new results showed a fantastic performance - $656m in mobile ad revenue - up from virtually nothing a year ago. Why this success?
08 Aug 2013
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Nick Reid
Nick Reid, Managing Director of TubeMogul UK, looks at how agencies must adapt to look at video holistically, just like their consumers do.
07 Aug 2013
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James Whitmore
What were the people involved in the Home Office's controversial "go home" mobile billboards thinking when they helped produce them? From the agency to the billposter suppliers, Route's James Whitmore asks why we too often hide away from ethical decisions.
07 Aug 2013
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Raymond Snoddy
After the shock sale of the Washington Post, Raymond Snoddy asks why should Jeff Bezos, the multi-billionaire founder of Amazon and a West coast citizen of the new world be interested in a fading symbol of the old world?
06 Aug 2013
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Simon Rees
This month, Digital Cinema Media's CEO Simon Rees takes a look at the growing union between the film and gaming industries - and notes powerful, cross-platform opportunities for brands.
05 Aug 2013
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Dominic Mills
Only the Dalai Lama or the Windsor family should anoint successors five years ahead of time, but that is the way the Publicis and Omnicom merger is heading - placing the interests of Maurice Levy and John Wren before anyone else, including clients and stakeholders. By Dominic Mills.
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