SEARCH
Results categorised as Opinion
03 May 2013
|
Simon Andrews
In his latest Mobile Fix, Simon Andrews, founder of Addictive! talks about the importance of advertising across multiple platforms, how brands and publishers are embracing social, and the challenges that face agencies when it comes to newsroom models.
02 May 2013
|
Jon Hewson
The TV landscape is undergoing a tectonic shift as viewers transition from traditional devices to connected platforms, impacting the ways in which tech-savvy and social consumers perceive and interact with video content. As a result, there are huge implications for TV ad campaign strategies, as Jon Hewson, Advertising Director EMEA at Rovi explains...
02 May 2013
|
Simon Rees
After a trip to Las Vegas to take part in CinemaCon, Digital Cinema Media's CEO Simon Rees shares his thoughts on the creative possibilities 3D technology is opening up for filmmakers and advertisers.
01 May 2013
|
Greg Grimmer
Greg Grimmer this month reports back on one of those crucial pieces of client liaison that doesn't fall foul of the Bribery Act. Yes, the Media Jolly has survived the recession and remains an essential part of 'The Business'. So how did he end up getting whiplash?
01 May 2013
|
Raymond Snoddy
Two weeks before the Hacked Off Royal Charter goes to the Privy Council for a formal signing off, media lawyer Geoffrey Robertson has reminded us what a poor record British judges have in protecting free speech and has suggested that an ombudsman would be a better resolution. We should listen says Raymond Snoddy, because the concept might break the impasse over competing Royal charters. But is it all too late?
01 May 2013
|
David Brennan
Getting people to talk in depth about a particular subject or piece of content can be useful, but we should never expect that sixty minutes of talking with a bunch of random individuals will uncover anything significant, and in the majority of cases, focus groups hold the potential to do more harm than good, says The Media Native. So how else should we expect to gain valuable insight?
30 Apr 2013
|
Claire Spencer
Smartphone penetration is at an all-time high, offering brands a new gateway into the heart of the consumer. However a large proportion of mobile advertising is underwhelming and mobile strategies really need kicking into shape, or brands risk losing consumers for good. So what should a good mobile strategy entail? Claire Spencer, head of insight at UM London, investigates.
26 Apr 2013
|
Simon Andrews
Simon Andrews, founder of Addictive! sheds light on how brands are evolving in a time where digital competition is fierce - with Amazon planning to launch its own set-top box and Waitrose and Morrisons embracing mobile opportunities to enrich the consumer experience.
25 Apr 2013
|
Abba Newbery
In the first part of a new four part special, News International's Abba Newbery presents the findings of a ground-breaking new study from The Future Laboratory exploring future trends for news. In part one, Newbery looks at 'Intuitive News' and the impact of consumer 'stuffocation' in a relentless, 24/7 digital age...
23 Apr 2013
|
Rufus Olins
No-one can deny that the reputation of newspapers is under attack says Newsworks' CEO Rufus Olins. Putting the exploits of Hacked Off to one side for the moment, there is a perception that technology is killing the business. People don’t stop to think that if radio and television didn’t kill it, why should the arrival of more recent platforms? Why shouldn’t media find their place alongside one another?
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer