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Results categorised as Opinion
17 Jun 2013
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Dominic Mills
Last week ITV announced that it will become the first commercial broadcaster to give mobile viewers the option - at a price - to watch catch-up content without ads. It's an interesting test of an increasingly important part of the media eco-system, but is it really going to work? Whatever happens, you can bet ITV's competitors will be watching like hawks says Dominic Mills
17 Jun 2013
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Dominic Mills
Last week ITV announced that it will become the first commercial broadcaster to give mobile viewers the option - at a price - to watch catch-up content without ads. It's an interesting test of an increasingly important part of the media eco-system, but is it really going to work? Whatever happens, you can bet ITV's competitors will be watching like hawks says Dominic Mills.
17 Jun 2013
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Justin Sampson
Ahead of speaking at this week's Connected Consumer conference, BARB's chief executive, Justin Sampson, explains the new 'hybrid future' for the company's crucial measurement.
14 Jun 2013
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Simon Andrews
This week, Simon Andrews takes a look at the key highlights from Apple's Worldwide Developers Conference and asks if all the criticism is starting to rattle the tech giant. Perhaps, Andrews argues - but we shouldn't bet against them not claiming their mojo back in the longer term...
14 Jun 2013
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Chris Worrell
OMD's The Future of Britain project is trying to understand how the recession has impacted people's lives - and the implications for brands in such a diverse, fragmented and chaotic society. In the first of our exclusive new series, OMD's insights director Chris Worrell explains how the British household is changing - - from old people that just won't stop having fun, to children that just can't quite fly the nest...
13 Jun 2013
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Martin Galvin
We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices - more often than not in an unconnected way, says Specific Media's Martin Galvin. We must make sure that the consumer's consumption dictates the plan, rather than vice versa...
12 Jun 2013
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Peter Houston
The problem with the magazine market is the vagary of change, not the shock of collapse says Peter Houston, founder of Flipping Pages Media. It's like being a frog bobbing about in a pan of water that's slowly coming to the boil - comfortable enough for the time being, but without the self-awareness to change its situation, the frog's going to get boiled.
12 Jun 2013
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Raymond Snoddy
As Greece's national broadcaster is pulled off the air, there have been warnings the BBC could suffer a similar fate. Should we be worried? In the obvious sense, there is no danger - but there have always been pressures and they could be about to get worse says Raymond Snoddy.
12 Jun 2013
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Adam Lawrenson
D-Day: As it Happens brought to life the experiences of seven real people through a clever mix of digital and traditional mediums. Here, one of the show's creators, Adam Lawrenson of Digit, explains how this could be a pivotal moment in the evolution of how content is disseminated.
12 Jun 2013
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Dominic Mills
After a peaceful, media-free week in Turkey, Dominic Mills is back with a Tango flavoured war-cry as he takes a look at the latest campaign from the black sheep of adland, BBH. So, can the new ads match the genius of Howell Henry's 1990 classics? Perhaps, but it'll take time and money to make it really work...
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