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Results categorised as Opinion
25 Jun 2013
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Dave Randall
Brands looking to shift TV money towards online video need to look for quality in three key areas: management, content and results. Get the first two steps right and the third comes naturally, but each is a vital part of the targeting equation says Dave Randall, commercial manager UK at Videology Group.
25 Jun 2013
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Karen Canty
There are clear signs in the UK that today's 'radical' is not much more than a 'pop radical' - someone only able to identify superficially with a cause rather than becoming deeply immersed in a protest movement. What does this say about Britain today, and how do brands fit into the picture? The Future Foundation's Karen Canty investigates.
24 Jun 2013
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Zoe Jones
DCM's Zoe Jones looks back on her eventful week in Cannes - where she was impressed by both the quality of work and the people that she met...not to mention a bunch of oversized stuff.
24 Jun 2013
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Dominic Mills
'Dumb Ways to Die' might have won five Grand Prix prizes at Cannes, but it's a joke, argues Dominic Mills. A nice piece of work, of course - but public safety ads are a lot easier to do than solving the major marketing challenges for the serious clients who look to Cannes for the inspiration to really shift attitudes and products.
21 Jun 2013
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Simon Andrews
As Facebook announces Instagram's newest adoption - a potential 'killer' feature for advertisers across the globe - Simon Andrews, founder of Addictive!, takes a look at the rivalry between long and short video.
20 Jun 2013
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Zoe Jones
Digital Cinema Media's marketing director, Zoe Jones, continues her Cannes adventure - and admires the impressive haul of awards from UK agencies.
19 Jun 2013
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Jim Marshall
In the run-up to the sporting season, the battle between BT and BSkyB continues - and with BSkyB refusing to air its rival's multi-million pound ads, it's clear that they're taking the threat seriously, says Aegis' Jim Marshall. But what exactly is it that BT is threatening? It certainly isn't BSkyB's football coverage...
19 Jun 2013
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Raymond Snoddy
In a moment of admirable honesty, Sir Martin Sorrell said that the amount of corporation tax a company pays was really "a question of judgement." However, the tipping point will come when international players such as Google and Amazon decide it is purely in their corporate interest to avoid the social stigma attached to highly artificial forms of tax avoidance, says Raymond Snoddy.
18 Jun 2013
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Alex Wright
When we're connected, we're more accessible - but advertisers can only capitalise on this in a way that complements the media experience, rather than interrupting it, says Digital Cinema Media's Alex Wright ahead of tomorrow's Connected Consumer conference.
18 Jun 2013
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Alice Dunn
Young people are spending more time indoors and less time being active - significantly so in the last five years. As a result, young people are interacting more with fictional characters, explains Kantar Media's Alice Dunn - and capitalising on the right characters could prove lucrative for the canny marketer when it comes to engaging with young people.
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