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Results categorised as Opinion
01 Jul 2013
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Colin Strong
It's been hit and miss, but an increasing number of newsbrands are introducing paywalls to access their digital content - but what if the consumer was given the option to pay what they wanted? It's not madness says GfK's Colin Strong - and the evidence from other digital businesses suggest it's worth a closer look...
01 Jul 2013
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Dominic Mills
YouTube has announced plans to help advertisers create video content, but advertisers should be wary, says Dominic Mills - the online video giant is needlessly butting into their territory and we should expect a backlash.
28 Jun 2013
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Anastasia Kourovskaia
From BP to Barclays, British brands are seeing a huge global prominence says Anastasia A. Kourovskaia, vice-president, Millward Brown Optimor. How are they doing it?
28 Jun 2013
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Simon Andrews
In his latest Mobile Fix, addictive! founder Simon Andrews talks mobile spend, his favourite winners (and losers) from Cannes, the development of newTV and online privacy.
28 Jun 2013
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Tom Goddard
Airport operators are increasingly investing in pre-flight facilities for wealthy, private jet travellers - and with it a whole new advertising opportunity has arisen. Here, Tom Goddard, executive chairman of Adlux explains how luxury brands can really target their in-transit audience
27 Jun 2013
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Ryan Garner
As new services realise they can make money out of the long tail and established brands look to enter the market, fragmentation, driven by consumer choice, will increase further - and business models will have to change says GfK's Ryan Garner.
26 Jun 2013
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Darren Hamer
Advertising remains a multi-billion pound business but as the market becomes ever more competitive, and economic constraint continues, it's becoming imperative that transparency about ROI should be placed firmly at the heart of effective campaign management. By Darren Hamer, Managing Director UK, Sticky.
26 Jun 2013
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Raymond Snoddy
Will Lord Justice Leveson accept an invitation to give evidence to the Commons Culture, Media and Sport select committee? And if he did, what burning questions would MPs ask him as the press regulation impasse lingers on? Whatever happens now, there is one big question that has just surfaced which he really should address says Raymond Snoddy
26 Jun 2013
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Rufus Olins
A recent world-wide report has shed light on a new breed of news lover - and they're young, tech-savy and obsessed with filling their dead time with a quick news fix. So who are they and what makes them tick? Newsworks' CEO Rufus Olins takes a look...
25 Jun 2013
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Mark Davey
One of many challenges faced by traditional publishers embracing the multimedia world involves online video. How can they successfully incorporate video content in their digital offering, generate meaningful volume and effectively drive revenues, without damaging the user experience? Mark Davey InSkin Media's Director of Publisher Services, Europe, investigates.
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