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Results categorised as Opinion
11 Jul 2013
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David Brennan
From MySpace to Friends Reunited, why do so many media giants fail completely when they buy up social media companies? Media Native's David Brennan has done his homework and now has the answer...
11 Jul 2013
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James Whitmore
Route's managing director, James Whitmore, examines how technological innovations in the way we communicate have evolved throughout history, from an Edwardian Royal Mail to today's Google Glass - and asks how much, in this digital age, has really changed at all.
09 Jul 2013
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Chris Worrell
In the second of our series looking at the future of Britain, OMD UK's insights director Chris Worrell explains how, in 'Creative Britain', brands need to think quickly and nimbly - because if they don't, a tech empowered, entrepreneurial minded public will build a product that meets their needs themselves.
09 Jul 2013
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Richard Marks
After both the BBC and ESPN put their 3D development on ice - citing a lack of consumer appetite for the technology - Richard Marks, director of Research the Media, asks how do we research what people will actually do as opposed to what they think they want?
08 Jul 2013
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Frances Dickens
It has suffered from a poor image in the past, but in the last ten years media barter has cleaned up its act says Frances Dickens, chief executive and co-founder of Astus Group - and as the pressure mounts to save money, expect it to become more commonplace.
08 Jul 2013
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Dominic Mills
If an agency wants to get famous and secure the opportunity to produce great work in a win-win scenario, then there is a very particular client that many would never touch with a bargepole - but for the right agency it's a gift horse not to be spurned says Dominic Mills
05 Jul 2013
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Simon Rees
Digital Cinema Media's CEO Simon Rees shares his thoughts on the challenges of connecting with today's increasingly connected consumer - and tells us a bit more about the new mobile app currently trialing in ODEON cinemas...
05 Jul 2013
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Simon Andrews
In this week's Mobile Fix, Addictive! founder Simon Andrews talks about the gradual merging of new and old TV, and explains why clever ways of using old technology can be just as interesting as the new 'in' thing...
04 Jul 2013
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Alok Kapur
As mobile usage continues to grow at unprecedented rates, so does the divergence in what constitutes the right standard for mobile activity measurement - so Alok Kapur, global head of mobile strategy at Experian, has set out five key questions he believes every marketer should ask to make mobile data work effectively.
03 Jul 2013
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Laura Scanlon
Brands should forget chasing likes and followers and instead start with the consumer, says Mindshare's head of creation Laura Scanlon. The future is marked for the brands that can create ideas routed in real human understanding; that can close a pain gap or enhance a love to ultimately make our lives better, happier and easier.
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