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Results categorised as Opinion
20 Dec 2013
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The Media Leader Staff
As another year closes, Newsline has sought views from ZenithOptimedia, MEC, Limited Space, Digit and NewsCred to see what they view as the key trends for 2014.
20 Dec 2013
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Anne de Kerckhove
Anne de Kerckhove, managing director, EMEA, Videology takes a look at some key trends that will impact online video advertising in 2014 - from the merging of TV and online to the rise of programmatic.
19 Dec 2013
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Simon Pont
Trainspotting and Fight Club helped define consumerism in the 90s, but the rise of digital has changed the world in huge ways since - so how do we define ourselves in today? SMG's Simon Pont investigates.
19 Dec 2013
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Rufus Olins
In the frantic run-up to Christmas, Newsworks' Rufus Olins examines the findings of a new report into the growing tablet market - and notes some interesting changes over the last 12 months.
18 Dec 2013
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Raymond Snoddy
As a report into the BBC's handling of the £100 million failed DMI nears publication, Raymond Snoddy examines other mismanaged and costly failures under Mark Thompson's governance.
18 Dec 2013
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Colin Strong
The sharing economy - that sees goods swapped or leased - is now a well-established and growing phenomenon - yet its consumer-to-consumer nature means businesses are being cut out of the loop. What does this mean for brands?
18 Dec 2013
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Anna Gunn
Kantar Media's Anna Gunn uses the latest TGI findings to examine the middle classes's growing love affair with Aldi and Lidl - and how best to target them.
18 Dec 2013
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Graham Lovelace
Ahead of MediaTel's CES Debrief in January, the event's chair, Graham Lovelace, takes a look at what we might expect - and what the implications might be for advertisers, agencies and media owners.
17 Dec 2013
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Richard Marks
Richard Marks argues that, for the major media research agencies to secure their long-term future, they need to invest in a different type of talent and shout from the rooftops about why good research matters in the first place.
16 Dec 2013
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Dominic Mills
Unlike some industry voices, Dominic Mills doesn't believe the public needs protecting from native advertising - but the ads do need to be clearly labelled and those brands that slip up can do irreparable damage...
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