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Results categorised as Opinion
03 Mar 2014
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Dominic Mills
What's so funny about peace, love and psychological contracts? asks Dominic Mills as he investigates the radical new lengths clients and agencies are going to to ensure better working relationships.
28 Feb 2014
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Simon Andrews
As Mobile World Congress closes for another year, Simon Andrews, founder of Addictive!, rounds-up the key take-outs - and explores some of the new opportunities.
26 Feb 2014
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Raymond Snoddy
This week the Newspaper Society's president told MPs the BBC should pay regional newspapers for stories it 'lifts' for its websites and local radio stations - but is this fair? Raymond Snoddy looks at the bigger picture.
26 Feb 2014
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Anna Gunn
Young mothers are becoming increasingly connected, says Kantar Media's Anna Gunn. So what are they engaging with and how should marketers be targeting them?
25 Feb 2014
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Simon Pont
Native Advertising is nothing more than a returning articulation of a long-standing intention, says SMG's Simon Pont. So is timeless brand thinking set for a welcome homecoming?
25 Feb 2014
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Stuart Taylor
The possibilities might be many, but if out-of-home is serious about digital, it needs to invest in a more geographically consistent infrastructure, says Kinetic UK's CEO, Stuart Taylor.
24 Feb 2014
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Dominic Mills
Clients are more interested than ever before in having a single, easily identifiable agency throat to choke if it all goes wrong, says Dominic Mills - and it's throwing up questions over the way agencies are structured.
21 Feb 2014
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Simon Andrews
Following Facebook's $19 billion acquisition of mobile messaging service WhatsApp, Simon Andrews, founder of Addictive!, asks how the world's largest social network is going to make the money that justifies the purchase...
20 Feb 2014
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Sarah Lawson Johnston
The differences between Twitter and Facebook have an enormous implication for data mining for television, says Mediaocean's Sarah Lawson Johnston. So what does the future have in store?
19 Feb 2014
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Raymond Snoddy
If Mike Luckwell thinks it's worth the effort to try to save Reader's Digest from an apparently inevitable extinction, it would be best to pay attention - but can he really make a profit from the 'frisky over 50s'?
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