STUART TAYLOR
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As digital out-of-home screens steal the limelight, what's to become of the humble billboard, asks Stuart Taylor - and what does it mean for advertisers?
14 Apr 2015
Kinetic UK's CEO, Stuart Taylor, looks at how different demographics are impacted by, and react to, digital out-of-home campaigns.
The possibilities might be many, but if out-of-home is serious about digital, it needs to invest in a more geographically consistent infrastructure, says Kinetic UK's CEO, Stuart Taylor.
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