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Results categorised as Opinion
08 Oct 2013
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David Brennan
Is planning a campaign based on the media platform the right move? Perhaps we should be putting more emphasis on the surrounding content and the emotional mindset it induces, via whatever platform it populates...
07 Oct 2013
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Dominic Mills
Last week, led by new president Ian Priest, the IPA launched its first 'Adaptathon' - an ambitious 18 month programme to try and improve client agency relationships. Dominic Mills reports on some of the surprising outcomes.
07 Oct 2013
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Simon Rees
Digital Cinema Media's CEO Simon Rees looks back on an atypical Advertising Week encompassing a trip to New York and celebrating a landmark achievement in digital media.
06 Oct 2013
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Nene Harrison
With many advertisers employing more than one agency, the challenge is to ensure they work well together. Nene Harrison, head of digital media at Ebiquity UK, offers her top tips for agency harmony.
04 Oct 2013
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Simon Andrews
Google says publishers need to increase engagement and therefore spend more time with their content - but is that enough to monetise online news?
02 Oct 2013
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Raymond Snoddy
As the Privy Council is due to rule on the two Royal Charters governing press regulation, the Daily Mail's editor Paul Dacre could not have chosen a worse week for his rush of poisonous blood to the head says Raymond Snoddy.
02 Oct 2013
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Charlie Williams-Brown
In a couple of years wearable tech will, we're told, be omnipresent - so how will that change consumer behaviours? We asked Charlie Williams-Brown, a creative technologist at Mindshare UK, to share his thoughts on the future.
01 Oct 2013
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Will Seymour
A new kind of mass customisation is emerging, in which consumers help drive creativity. Here, Future Foundation's Will Seymour looks at the opportunities for the daring brands that encourage a 'making it mine' philosophy.
30 Sep 2013
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Dominic Mills
Dominic Mills is bewildered by some of the cities bidding for Local TV licences, but is London somehow different? He hears what the bosses behind the Evening Standard's London Live had to say about the project...
29 Sep 2013
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Marcus Law
We were just as confused when SLI-Systems' Marcus Law told us that 'redundancy' can mean the difference between success and failure. Yet in the high tech sector it has slightly different connotations...
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