SEARCH
Results categorised as Opinion
20 Jun 2014
|
Anne de Kerckhove
Following an ISBA report this week claiming advertisers remain uncertain about programmatic trading, Videology's Anne de Kerckhove looks at how the subject can be simplified. Get your notepads ready.
20 Jun 2014
|
Simon Andrews
With the launch of the long-awaited Amazon Fire this week, Simon Andrews, founder of Addictive!, asks whether it really has the potential to go into direct competition with the iPhone...
19 Jun 2014
|
Emma Holden
Sky IQ's new viewing panel is providing data from more than 500,000 Sky homes across the UK - so what insights can we take away? Using one of the most talked about shows on TV today, Emma Holden explains all...
18 Jun 2014
|
Raymond Snoddy
As BSkyB steps up plans to create 'Sky Europe', Raymond Snoddy asks if the deal will really happen - or if it will crash in flames because of the 'Murdoch factor'.
18 Jun 2014
|
Owen Sagness
Digital advertising is evolving at an alarming rate, writes Microsoft's Owen Sagness, but so is the behaviour of consumers - so how are brands meant to keep up?
17 Jun 2014
|
Rufus Olins
Print is still a hugely effective advertising medium, writes Rufus Olins - and if you want proof of that, don't look at the numbers alone; ask an advertiser who isn't chronically anxious about proving their tech credentials.
16 Jun 2014
|
David Brennan
The plethora of over-the-top on-demand TV businesses has been talked up as a threat to 'traditional' TV since the early 1990s, writes David Brennan. But maybe - finally - the threat is beginning to become significant...
16 Jun 2014
|
Dominic Mills
After losing its way recently, ZenithOptimedia finally has an idea which could turn things around, writes Dominic Mills - but it will need many more if it really wants to get into different territory.
13 Jun 2014
|
Simon Andrews
Apple is building an internal agency with 1,000 people and using them to compete with their long time agency partner TBWA. Can this really shake things up? asks Simon Andrews, founder of Addictive!
11 Jun 2014
|
Gary Caranay
Following a successful testing phase, Sky AdSmart will soon roll out to market. Here, the7stars' Gary Caranay looks at the impact - both good and bad - it will have on television advertising.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer