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Results categorised as Opinion
04 Feb 2014
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Emma Holden
Sky IQ's Emma Holden explains why there is no need to choose between long-term communications and short-term wins when it comes to TV advertising.
04 Feb 2014
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Jana Eisenstein
Industry is wrongly confusing 'programmatic' with 'real time bidding', says Videology's Jana Eisenstein - and the misuse of the terms is needlessly driving business away.
03 Feb 2014
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Dominic Mills
There seems to be a growing body of opinion that mass marketing - and the waste that comes with it - is the way to go, says Dominic Mills - The trouble is that none of this fits well with the drive for accountability.
03 Feb 2014
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Will King
The most recent Orange Exposure research is a defining moment for m-commerce, says Unanimis' Will King - and proves that mobile devices are now central to the way we shop.
31 Jan 2014
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Simon Andrews
In the week that Google, Apple, Facebook and Amazon all report earnings this week, Simon Andrews, founder of Addictive!, takes a look at how the tech giants are shaping the market.
29 Jan 2014
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Raymond Snoddy
Tuesday's edition of The Times saw the Murdoch-owned paper run a selection of rather camouflaged BT Sport ads alongside their football coverage. Has the paper embraced native advertising? asks Raymond Snoddy.
29 Jan 2014
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Brian Jacobs
Marketers are supposed to excel at searching out relevant properties for clients to associate themselves with - so why is Barclays set to pull its multi-million pound sponsorship of the Premier League after 13 years?
28 Jan 2014
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Simon Pont
The digital evolution is seeing consumers become the beating heart of a brand campaign, says SMG's Simon Pont. But it's more than just placing people centre stage - it's about giving consumers a genuine role to play.
27 Jan 2014
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Dominic Mills
The pressure for IPG as it waits to see what happens in a post-'Publicom' world has forced it to make a hasty deal that has quickly gone wrong. But in this climate of uncertainty and fear botched deals really don't help.
24 Jan 2014
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Simon Andrews
As we boldly march into the New Year, Simon Andrews, founder of Addictive!, looks at some of the major themes that have already emerged for mobile, e-commerce and Facebook.
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