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Results categorised as Opinion
12 Feb 2014
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Raymond Snoddy
Let's assume for a moment, writes Raymond Snoddy, that Lord Grade's plans for the BBC and Channel 4 are serious ideas rather than jolly wheezes dreamt up over a bottle of claret, and try to envisage some of the consequences...
12 Feb 2014
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James Whitmore
James Whitmore, managing director of Route, warns of the danger of combining complex data.
11 Feb 2014
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Martin Ash
Martin Ash, research director for Millward Brown, examines how marketers can strategically incorporate digital touch-points into their multimedia campaign planning.
10 Feb 2014
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Mike Baker
After a bumper Olympic year, outdoor was expecting a much tougher time in 2013 - but it's continuing to see growth, says Mike Baker, CEO of the Outdoor Media Centre. Here, he explains why.
10 Feb 2014
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Dominic Mills
From new forms of communication to new ways of working, agencies need to embrace change or get squashed, writes Dominic Mills.
07 Feb 2014
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Simon Andrews
As Twitter's stock takes a tumble, Simon Andrews, founder of Addictive!, looks at the challenges the platform is facing and what it can do to source new streams of revenue.
06 Feb 2014
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The Media Leader Staff
As Rajar announces the latest radio listening figures, Newsline presents industry reaction to the results, with opinion and analysis from Ipsos MediaCT, Carat and Bauer Radio London.
05 Feb 2014
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Raymond Snoddy
Newspapers are making the right changes to cope with a digital world - yet by comparison, TV news channels seem stuck in the 90s with their mantras of "breaking news" when absolutely nothing is happening. Are their days numbered?
04 Feb 2014
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Bob Wootton
High-end audio visual chicanery is no longer the sole preserve of advertisers with the deepest pockets, says ISBA's Bob Wootton. Easily-accessible tech has democratised content creation - but is this entirely for the good?
04 Feb 2014
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Fiona Salmon
Smartphone and tablet web browsing is commonplace, yet many publishers still haven't made the move to mobile, says Vibrant Media's Fiona Salmon. Here, she explains why they really cannot afford to miss the boat.
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