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Results categorised as Opinion
28 Jul 2014
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Kayvan Salmanpour
Content marketing is becoming an increasingly important part of brand strategy, so how can we measure its return on investment? Kayvan Salmanpour, international vice president of NewsCred, offers his best advice.
28 Jul 2014
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Dominic Mills
The clock is now running for Interpublic after the news that 'activist' investor Elliott Management has taken a stake in the advertising group. However, as Dominic Mills notes, there are a couple of surprises...
24 Jul 2014
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Jason Mander
As Facebook records second quarter revenues of $2.91bn - with its once-floundering mobile business now accounting for 62% of advertising revenues - Jason Mander, head of trends atGlobalWebIndex, analyses the results.
23 Jul 2014
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Raymond Snoddy
US media players are increasingly developing a taste for the flesh of British TV companies in what is turning into a very expensive game of musical chairs. What is going on and where will it all end? Raymond Snoddy investigates.
22 Jul 2014
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Lucy Sinclair
With a 300 year print legacy, Johnston Press is undergoing an enormous cultural change as it embraces everything digital has to offer. Here, the publisher's CMO, Lucy Sinclair, shares what they have learned.
21 Jul 2014
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Dominic Mills
As online ad fraud becomes increasingly prevalent and sophisticated, Dominic Mills says things are getting serious - and wonders whether there's a solution for the industry.
21 Jul 2014
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Nick Mawditt
Eye-tracking and face-tracking will not become a currency for OOH in the short term, writes Talon’s Nick Mawditt. However, they still provide a number of valuable insights for the industry…
21 Jul 2014
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Ed Owen
It's become common currency to kick Facebook - it's old hat, it's advertising is terrible, it treats its users with contempt. But the blue F remains the king of social networks. Ed Owen explains why.
18 Jul 2014
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Marco Ricci
Online ad fraud is getting smarter, bots are evolving to mimic humans and agencies are bidding for fake and unsafe ad space. So why is the industry burying its head in the sand? asks Marco Ricci, CEO of Adloox.
18 Jul 2014
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Simon Redican
Newspaper publishers have served notice on the National Readership Survey as they seek a contemporary audience measurement system. Here, the NRS's newly appointed CEO, Simon Redican, tells us what the future needs to look like.
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