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Results categorised as Opinion
22 Apr 2014
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Dominic Mills
Advertisers are paying for stuff that isn't seen, publishers are making money off false pretences and media buyers are pumping out billions of ads without much knowledge of where they are going. It's time for a serious debate.
16 Apr 2014
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Raymond Snoddy
There is a growing divide between the media and the political world, writes Raymond Snoddy - but newspaper tenacity in the wake of recent scandals shows the true value of a free press...
16 Apr 2014
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Torin Douglas
This month, Torin Douglas speaks with Emma Scott, managing director of Freesat, about consumer data, competing with the likes of Sky and Virgin and the changing role of TV platforms in building customer relationships...
15 Apr 2014
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Martin Ash
Despite all the talk of engaging multi-screening consumers, the biggest marketing opportunity is targeting those that use different screens at different times exclusively, says Millward Brown's Martin Ash.
15 Apr 2014
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Marco Ricci
A viewablity standard does little to improve the odds of a client's ad actually being seen, and it does even less to effectively tackle the more serious problems of fraud and campaign inefficiency, says Marco Ricci, CEO of Adloox.
14 Apr 2014
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Dominic Mills
British Airways' High Life magazine has achieved something incredible with a feature on Benedict Cumberbatch - and although at heart this is about good old content marketing, this time there's a thoroughly contemporary twist...
11 Apr 2014
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Simon Andrews
Current mobile trends are no real indicator of where we might end up, says Simon Andrews, founder of Addictive! - and the size of the mobile opportunity means that everyone needs to get involved.
10 Apr 2014
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David Brennan
Newsworks is set to unveil new research at its second annual Shift 2014 conference this afternoon. Ahead of the event, David Brennan, insight consultant at Newsworks, explains some of the key themes and findings...
09 Apr 2014
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Raymond Snoddy
A Royal Charter with no signatories going nowhere should stand as Maria Miller's political epitaph, says Raymond Snoddy. But more importantly, what might her resignation mean for the post-Leveson media and the future of the BBC?
09 Apr 2014
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Bob Wootton
ISBA's Bob Wootton raises some important questions on the nature of trading desks - and asks what it really means for an agency to be 'clean'.
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