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Results categorised as Opinion
12 May 2014
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Ed Owen
We have to try anything to make publishing pay - except putting the bean counters in charge, says Ed Owen, editor of the Global Academy of Digital Marketing.
12 May 2014
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Dominic Mills
Now Publicis and Omnicom have terminated their merger plans, bosses Maurice Levy and John Wren have had their credibility torn to shreds, writes Dominic Mills. So what happens next?
12 May 2014
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Rebecca Mahony
As debate continues to rage around the merit of paywalls, is it time we considered the alternatives?, asks Ebuzzing's CMO, Rebecca Mahony.
09 May 2014
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Simon Andrews
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, looks at the Chinese companies preparing to float in New York, the use of first party data and increasing speculation over the launch of Apple's next iPhone...
08 May 2014
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Martyn Stokes
Technology is redefining the advertising landscape - but don't let the digital dazzle overshadow the opportunities of established out of home, argues Martyn Stokes, chief strategy officer, Kinetic UK.
07 May 2014
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Raymond Snoddy
As Lord Patten stands down as chairman of the BBC Trust, Raymond Snoddy examines both his legacy and the implications of his early departure - and suggests some likely candidates for a replacement.
07 May 2014
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Richard Marks
Richard Marks argues that BBC's Playlister service reflects the blurring of the lines between radio and music streaming services - but these do not have as defined a role as radio or even a successful commercial model...
06 May 2014
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Dominic Mills
Following the announcement of this year's strange Cannes speaker list to the self-delusion of Nike's World Cup ad, it's time to get advertising into context, writes Dominic Mills.
05 May 2014
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David Indo
What marks out a great client? In the third of the series, David Indo explains how the best clients benefit from being very clear about what they want from their media agency.
30 Apr 2014
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Raymond Snoddy
Good Morning Britain and London Live have started out suffering in the television ratings, writes Raymond Snoddy - can there be any chance to win audiences over?
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