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Results categorised as Opinion
13 Jun 2014
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Simon Andrews
Apple is building an internal agency with 1,000 people and using them to compete with their long time agency partner TBWA. Can this really shake things up? asks Simon Andrews, founder of Addictive!
11 Jun 2014
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Gary Caranay
Following a successful testing phase, Sky AdSmart will soon roll out to market. Here, the7stars' Gary Caranay looks at the impact - both good and bad - it will have on television advertising.
11 Jun 2014
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Raymond Snoddy
From courtroom tweeters securing thousands of pounds from strangers, to bedroom bloggers becoming international experts, something very interesting is stirring in journalism, writes Raymond Snoddy.
10 Jun 2014
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Richard Marks
Richard Marks of Research The Media looks at the true meaning of the words we use to describe media behaviour and suggests that whilst some definitions need clarifying, others should be banned outright.
09 Jun 2014
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Dominic Mills
In the wake of the disastrous Publicis-Omnicom affair, will the ad industry's merger eco-system evolve? It's already under-way, writes Dominic Mills.
09 Jun 2014
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David Indo
In the last of the series, ID Comms' David Indo looks at transforming behaviours to maximise the value of your media agency - and outlines eight steps to a more valuable relationship.
06 Jun 2014
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Simon Andrews
In this week's round-up of everything mobile, Simon Andrews, founder of Addictive!, looks back at the key take-outs from the 2014 Apple Worldwide Developers Conference.
06 Jun 2014
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Tyler Greer
With online video becoming an increasingly important channel, Exponential's Tyler Greer argues treating it like TV risks losing its differentiation.
04 Jun 2014
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Raymond Snoddy
Only newspapers have the resources to tackle large-scale, technical and legally dangerous projects, writes Raymond Snoddy - so why do so many people think the future of news lies with the likes of Buzzfeed?
03 Jun 2014
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James Whitmore
Without the benefit of an editorial hook, out-of-home has always had to work harder to demonstrate that people actually look at the ads, writes Route's James Whitmore - so can new technology help us address the problem?
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