SEARCH
Results categorised as Opinion
01 Dec 2014
|
Rhys McLachlan
TV is one of the fastest-moving areas of programmatic advertising, says Videology's head of global TV strategies, Rhys McLachlan. Is the ad tech industry ready to deliver?
01 Dec 2014
|
Dominic Mills
As the ASA bans a string of 'misleading' YouTube videos featuring Oreo biscuits and well-known vloggers, Dominic Mills says getting native advertising wrong threatens to poison what could be a great platform.
27 Nov 2014
|
Glen Wilson
As the UK prepares for the one of the biggest shopping days of the year, Posterscope's Glen Wilson looks at how retailers can use out-of-home to really reap the rewards.
26 Nov 2014
|
Raymond Snoddy
From the DMGT reporting fantastic profits, to the launch of a new newspaper in the heart of London, it's been a great week for the UK's press, writes Raymond Snoddy. Can the industry keep it up?
26 Nov 2014
|
Natalie Mazer
Despite industry reservations, AudienceScience's Natalie Mazer argues that TV should embrace programmatic sooner rather than later.
25 Nov 2014
|
Simon Stanforth
With the help of new consumer data from Sky, Starcom MediaVest Group's Simon Stanforth says there are five common myths to be debunked when it comes to video.
24 Nov 2014
|
Dominic Mills
Media agencies have a tough road ahead of them, writes Dominic Mills - but they can reach the promised land.
24 Nov 2014
|
Tash Whitmey
The imperative for brands to adapt to the consumer has never been greater, says Havas EHS' Tash Whitmey - so where do they begin?
21 Nov 2014
|
Simon Andrews
It feels like a switch was flipped this week, says Simon Andrews - or is it just that mobile has finally grown up?
19 Nov 2014
|
Raymond Snoddy
As Ofcom kick-starts its investigation into Premier League TV rights, Raymond Snoddy says, as usual, it is the fans who will suffer the most in the search for "perfect competition".
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer