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Results categorised as Opinion
09 Sep 2014
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Giles Longhurst
Marketing measurement - and consequently insight - has failed to keep pace with technology, but we're close to closing this potentially dangerous mobile blind spot, says Experian's Giles Longhurst.
08 Sep 2014
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Dominic Mills
From the news that two very different sorts of companies are boldly stepping into the world of content to the surprising launch of Hello! Fashion Monthly, there are some major developments we need to take note of.
05 Sep 2014
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Simon Andrews
This week Simon Andrews, founder of Addictive! takes a look at how businesses are dealing with digital transformation, the blurring of lines between online and offline commerce, and new speculation surrounding the iPhone.
03 Sep 2014
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Raymond Snoddy
It's difficult to explain how Rona Fairhead rose to the top of the pile to become the BBC Trust's new chair, says Raymond Snoddy. Her appointment is certainly capable of making an impact - and also posing a threat to the BBC...
01 Sep 2014
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Dominic Mills
As Lidl sets its sights on the British mid-market occupied by Tesco, Dominic Mills says there's only one way Tesco can go - and it's not upmarket...
01 Sep 2014
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Charles Dawes
Conversational interfaces are getting much more sophisticated, says Rovi's Charles Dawes - and a natter with your TV is much closer than you think.
29 Aug 2014
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Simon Andrews
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at the growing ad tech battlefield, the problem of discovering new apps and expectations surrounding Apple.
29 Aug 2014
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David Brennan
They say you should never kick a man when he's down, but sometimes it is too tempting when the man on the floor has been lashing out indiscriminately for the best part of two decades...
27 Aug 2014
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Raymond Snoddy
When national newspapers try to sell what should be a good news story for the industry, the data is just not strong enough. Finding a solution is critical to the survival of the industry.
27 Aug 2014
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Charlie Muirhead
From Radio 1 employing vloggers to Amazon's acquisition of Twitch, we're facing a new age for video, writes Charlie Muirhead, CEO, Rightster - and it's much more engaging...
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