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Results categorised as Opinion
04 Mar 2015
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Paul Collins
Beneath all the buzzwords and attractive visualisations, IMGROUP's Paul Collins wonders whether big data can actually provide actionable and focused insight.
03 Mar 2015
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Sandra Peat
Sandra Peat, strategy director of ONE TWO FOUR, explains why the audience journey must be at the heart of every brand's content strategy.
03 Mar 2015
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Bob Wootton
Auditing might still have a place in the UK media sector, but it's not set for growth, writes ISBA's Bob Wootton.
02 Mar 2015
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Dominic Mills
Can Lloyds force agencies to be more operationally and financially transparent, wonders Dominic Mills.
24 Feb 2015
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Mike Hemmings
What would the digital-out-of-home sector look like if it wasn't the outdoor community nurturing into maturity, asks AMScreen's Mike Hemmings
24 Feb 2015
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Brian Jacobs
As the row over the Telegraph's HSBC stance rages on, Brian Jacobs - who once convinced a client not to pull ads from a TV channel following a highly critical documentary - gives an ad man's perspective. He's not impressed.
24 Feb 2015
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Raymond Snoddy
From a 'cash for access' sting, to some deeply unsavoury reporting, a lot has happened in the world of journalism over the last week, but we're still none the wiser as to why the Daily Telegraph's HSBC coverage was so pathetic.
23 Feb 2015
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Dominic Mills
The idea that brands should try to be 'news platforms' is nonsense, argues Dominic Mills - and risks breaking the trust that is the ultimate foundation of their success.
23 Feb 2015
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Fatima Dowlet
Videology's Fatima Dowlet looks at how brands can ensure maximum exposure across different screens and platforms.
18 Feb 2015
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Raymond Snoddy
The resignation of The Telegraph's chief political editor, Peter Oborne, could have serious long-term consequences, writes Raymond Snoddy.
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