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Results categorised as Opinion
19 Sep 2014
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Simon Andrews
As Apple launches its much-anticipated iPhone 6 model today, Simon Andrews, founder of Addictive!, looks at what else has been going on for the tech giant over the last week.
18 Sep 2014
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Fern Miller
This week Dominic Mills questioned why digital agencies fail to make it on to the short-list for the IPA's Effectiveness Awards. Here, DigitasLBi's Fern Miller explains the reluctance to throw their hat into the ring.
17 Sep 2014
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Raymond Snoddy
The referendum vote gives Rupert Murdoch a chance for revenge - and he rarely passes up a chance for retribution, writes Raymond Snoddy.
17 Sep 2014
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Daniel de Sybel
It might only now be a hot topic, but online ad fraud has been around for years, writes Infectious Media's Dan de Sybel. So why has it not been eradicated?
16 Sep 2014
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Bob Wootton
Any agency that is asked to accept greatly delayed payment terms is effectively being asked to bankroll its client, writes ISBA's Bob Wootton. Is this a growing trend we should be worried about?
15 Sep 2014
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Dominic Mills
Digital was supposed to make it easier to prove effectiveness, writes Dominic Mills - so why are there practically no digital agencies on the 2014 short-list for the IPA's Effectiveness Awards?
12 Sep 2014
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Simon Andrews
Following Apple's new product announcements, Simon Andrews, founder of addictive!, gives us his analysis of the iPhone 6 and Apple Watch - and shares some intriguing product news from Motorola.
11 Sep 2014
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Anthony Rhind
Carat's global digital officer, Anthony Rhind, looks at the predicted 5% growth in international ad spend, and discusses some of the major factors behind the figures.
11 Sep 2014
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James Davies
As Apple launches its latest range of devices, James Davies, chief strategy officer at Posterscope, says the out-of-home sector has a lot to be excited about
10 Sep 2014
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Raymond Snoddy
Sir Alan Moses promises that IPSO will be "rigorous, independent, fair and transparent" - and you can't say fairer than that, writes Raymond Snoddy. There remain, however, a few problems.
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