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Results categorised as Opinion
01 Oct 2014
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Chris Dobson
It's a jargon-filled minefield and it's about to explode - but do you understand programmatic yet? Ahead of next week's Automated Trading Debate, we asked The Exchange Lab's Chris Dobson to sell us the benefits...
29 Sep 2014
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Dominic Mills
As with all things WPP you wonder: is there more to the AppNexus deal than meets the eye?
26 Sep 2014
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Simon Andrews
There is much we can learn from the way the Chinese digital giants operate writes, Simon Andrews as he rounds up another week in mobile.
24 Sep 2014
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Raymond Snoddy
At this year's IBC, broadcasters admitted that they were rubbish at innovation - but they're doing themselves down argues Raymond Snoddy, who cites a whole host of reasons why they're wrong.
23 Sep 2014
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Jason Mander
Jason Mander, head of trends at GlobalWebIndex, looks at how TV viewing habits are changing across the globe.
23 Sep 2014
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Hanna Chalmers
Have we got millennials all wrong? Initiative's international research director, Hanna Chalmers, showcases the findings of a new study that suggests young people are not all selfie-obsessed narcissists.
23 Sep 2014
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Justin Sampson
How can we develop a real understanding of where tablet devices fit into the media habits of the nation?
22 Sep 2014
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Dominic Mills
In trying to understand why there are hardly any digital agencies on the short-list for the IPA's Effectiveness awards, Dominic Mills has seriously ruffled some feathers.
19 Sep 2014
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Zac Pinkham
Will iPhone 6 see Apple regain ground on Android for serving mobile ad impressions? Millennial Media's Zac Pinkham investigates.
19 Sep 2014
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Richard Marks
As Research the Media's Richard Marks surveys the fallout from the Scottish referendum, he notes that political polling also has important lessons that apply to the challenges of measuring media behaviour.
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