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Results categorised as Opinion
15 Dec 2014
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Richard Marks
Research The Media's Richard Marks makes five predictions and one wish for media research in 2015
12 Dec 2014
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Lewis Sherlock
If TV advertising goes down the programmatic path, how might the industry deal with ad fraud? Adap.tv's Lewis Sherlock investigates.
10 Dec 2014
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Raymond Snoddy
The greatest danger facing the 'new' BBC Three is not that it will be hopelessly bad - but that it will lack traction and purpose as it disappears into the endless abyss of the Internet.
10 Dec 2014
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Jeremy Griffiths
Measuring a system fairly is as important as understanding how it works. Jeremy Griffiths explains why fair attribution is a pre-condition to making the right connections.
09 Dec 2014
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Torin Douglas
This month, Torin Douglas speaks with Jason Wills, marketing director at Merlin Entertainments, about social media, repositioning Thorpe Park to family audiences and selling the dream on TV.
09 Dec 2014
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Mark Howley
Only brands that adapt to the marketing-savvy, connected consumer will stand a chance in the digital age, says Mark Howley, managing director of ZenithOptimedia.
08 Dec 2014
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Dominic Mills
While it would be glib to completely dismiss social media as a measurement tool, there is still very little evidence to prove its effect on business, writes Dominic Mills.
08 Dec 2014
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Nick Reid
Following Channel 4's announcement that it is to start programmatically trading ads next year, TubeMogul's managing director, Nick Reid, says more broadcasters need to follow suit.
05 Dec 2014
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Simon Andrews
Simon Andrews, founder of Addictive, looks at what's going on right now for some of the biggest players in media.
03 Dec 2014
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James Booth
An ad is more effective when brands put the user first, argues James Booth, CEO of Rockabox.
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