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Results categorised as Opinion
09 Feb 2015
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Dominic Mills
The Advertising Association's latest report is a flawed approach if you want to defend the ad industry from attack, argues Dominic Mills.
09 Feb 2015
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Justin Sampson
Harnessing the power of panel and device-based data, BARB's Project Dovetail will witness the first stages of delivery in the coming months. Here, BARB's CEO, Justin Sampson, explains what happens next.
06 Feb 2015
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Phil Sumner
Nielsen's Phil Sumner argues - with new evidence - why it's not such a giant leap to sell online inventory based on TV-equivalent Rating Points.
04 Feb 2015
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Raymond Snoddy
Free daily newspapers are in sharp decline across Europe - can the UK buck the trend?
04 Feb 2015
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Richard Marks
Richard Marks, chair of the judges for next week's Media Research Awards, says the entries tell us a lot about the state of the sector - and that the awards themselves matter to the future success of the industry.
03 Feb 2015
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James Whitmore
Route, the audience measurement currency for out of home, has made a sound start since launching in 2013. So what are we learning? James Whitmore explains.
03 Feb 2015
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Chris Le May
While it's good to know that a campaign is performing well, it's better to know why, says DataXu's Chris Le May.
02 Feb 2015
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Dominic Mills
Like a recluse who decides they have to get out more, the UK's third-largest media owner has just put on its party frock and hit the town, writes Dominic Mills.
02 Feb 2015
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Bob Wootton
With resurgent volatility, ISBA's Bob Wootton asks if our trading systems are sufficiently agile to cope.
29 Jan 2015
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Amanda Phillips
Determining the correct mix of ad lengths across multiple screens is no easy task. Amanda Phillips, head of marketing at Millward Brown UK, shares her tips to make it easier.
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