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Results categorised as Opinion
16 Mar 2015
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James Booth
In the early stages of a noisy new trend, we mustn't lose sight of the more robust tech solutions, warns Rockabox's James Booth.
16 Mar 2015
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Dominic Mills
Is it time magazines looked at the collective effect coverline hyperbole is having on potential customers, asks Dominic Mills.
16 Mar 2015
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Mark Connolly
With a little effort, advertisers can get much more out of data than they put into it, says AudienceScience's Mark Connolly.
13 Mar 2015
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Stuart Wilkinson
The JIC data of the future has to become truly operational with direct feeds into the workflows of programmatic, argues comScore's Stuart Wilkinson.
12 Mar 2015
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Ben Milne
There is now enormous potential for out-of-home to perform as a virtual shop front, writes Posterscope's Ben Milne.
12 Mar 2015
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Paul Collins
Following the Future of Media Research conference, Paul Collins of IMGROUP says that the media industry needs to take stronger ownership of the challenges data presents.
11 Mar 2015
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Raymond Snoddy
As Jeremy Clarkson gets himself into hot water again, Raymond Snoddy wonders what implications his potential departure may have for the BBC.
10 Mar 2015
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Nadja Von Massow
Where are all the female creative directors in the ad industry, asks Nadja von Massow of DST Applied Analytics.
09 Mar 2015
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Colin Grieves
It's one of the biggest challenges for programmatic - but how can brands protect themselves, asks Experian's Colin Grieves.
09 Mar 2015
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Dominic Mills
The latest SSE ad raises the ghastly prospect of brand owners turning to advertising to project their whiter-than-white tax credentials, just as they have with green issues.
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