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Results categorised as Opinion
07 Jul 2015
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Bob Wootton
From Coca-Cola to Sony, more global media business is up for grabs than at any previous time. What does this mean, and how should we interpret it, asks ISBA's Bob Wootton.
06 Jul 2015
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Dominic Mills
As some big industry names pour scorn on the festival of creativity, Dominic Mills assesses whether Cannes Lions has really lost its soul.
06 Jul 2015
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Steve Smith
We all know that emotional engagements are good for brands, but which lead to best results, asks MarketCast's Steve Smith.
02 Jul 2015
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Ben Murphy
As technology evolves at a rapid pace, planners and brands face a number of challenges, writes Quantcast's Ben Murphy.
01 Jul 2015
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Raymond Snoddy
The closure of BBC Three as a broadcast channel sets a dangerous precedent as the BBC Trust will soon find out...if it survives long enough, writes Raymond Snoddy.
01 Jul 2015
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Heather Andrew
Heather Andrew, CEO of Neuro-Insight, explains the success of the year's Cannes Lions winners from a neuroscience point of view.
30 Jun 2015
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Trefor Thomas
This is the year that advertising has grasped the challenge of making behaviour change for good, writes SapientNitro's Trefor Thomas.
29 Jun 2015
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Dominic Mills
Could making advertising appealing to women be the answer to stagnant lager sales, wonders Dominic Mills.
26 Jun 2015
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Adam Fulford
Media agencies love complexity, writes Mindshare's Adam Fulford - is this why so many lost out to creative agencies at this year's Cannes Lions?
25 Jun 2015
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Alicia Navarro
Reporting from Cannes Lions, Alicia Navarro, CEO and co-founder of Skimlinks, looks at the transformational effect technology is having on the advertising industry.
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