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Results categorised as Opinion
14 Aug 2015
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The Media Leader Staff
The latest ABC release for the January to June 2015 period charts all the trends for the magazine market. Here, Newsline presents expert analysis from MediaCom, Carat and Manning Gottlieb OMD.
12 Aug 2015
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The Media Leader Staff
VisualDNA, Forward3D, Ensighten, Havas SE Cake and Circus Street, give their thoughts on what Google's rebrand means for the industry and future innovation.
12 Aug 2015
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Tracey Follows
Tracey Follows argues that there will be three distinct phases for the Internet of Things - and each will impact advertisers differently. So are you ready for the Internet of Un-things and Thoughts?
12 Aug 2015
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Raymond Snoddy
As ITV and Sky are so well demonstrating, the UK broadcast sector is in rude health, writes Raymond Snoddy - but there is one major problem on the horizon.
10 Aug 2015
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Fatima Dowlet
Broadcasters who incorporate digital into their video ad planning will be the ones to ensure that the future of TV is actually TV, writes Videology's Fatima Dowlet.
10 Aug 2015
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Dominic Mills
A new report suggests CMOs don't believe media agencies are capable of dealing with all of the things that really worry them. Is it time for a headmasterly reprimand, asks Dominic Mills.
10 Aug 2015
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Ross Webster
The Weather Channel's Ross Webster explores how brands can stay ahead of the game, come rain or shine.
05 Aug 2015
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Raymond Snoddy
Jeremy Clarkson's move to Amazon will, in time, help reveal how much television has really changed, writes Raymond Snoddy.
04 Aug 2015
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The Media Leader Staff
Why do tech-savvy companies such as LinkedIn and Twitter require good old-fashioned editors when they could just build algorithms to do it for them? Cedar's digital director Robin Barnes reports.
03 Aug 2015
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Mark Ash
Teradata's Mark Ash looks at how digital agencies and clients can best align their goals when it comes to utilising big data.
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