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Results categorised as Opinion
29 Sep 2016
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Torin Douglas
Thirty years ago this month the UK media industry was getting excited about the launch of the Independent - and plans for a host of other new newspapers, writes Torin Douglas
28 Sep 2016
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Raymond Snoddy
The case of Big Sam is the latest example of the power of an original, painstaking piece of journalism, writes Raymond Snoddy.
28 Sep 2016
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Richard Shotton
Napoleon's Army saved many lives by only treating the more seriously wounded first. Here, Richard Shotton explains how the same principle could save millions of modern marketing pounds.
27 Sep 2016
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Bob Wootton
Bob Wootton investigates the rumour that one part of a holding group has told media owners to trade their way - or don't trade with them at all.
27 Sep 2016
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Nick Manning
Last week was a tumultuous one for the ad industry, writes Ebiquity's Nick Manning - and the consequences could be monumental.
26 Sep 2016
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Dominic Mills
Ads for Mars products have gone bonkers. What's going on, wonders Dominic Mills.
21 Sep 2016
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Raymond Snoddy
The likes of Google, Facebook and Twitter need to voluntarily take on the responsibilities of publishers, both commercial and editorial, or risk having it imposed upon them, writes Raymond Snoddy
21 Sep 2016
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Mark Jackson
MC&C media's Mark Jackson asks if Facebook's News Feed has been a harbinger of doom for traditional media or the gateway to new opportunities.
19 Sep 2016
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Dominic Mills
What the media industry thought to be a formidably tough, but ultimately winnable task, has turned into a Sisyphean nightmare, writes Dominic Mills
18 Sep 2016
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Peter Field
By believing the hype around a uniquely digital future, advertisers are missing out on the potential for impressive effectiveness uplifts, writes Peter Field.
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