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Results categorised as Opinion
26 Feb 2016
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David Pidgeon
A clumsy blend of editorial and product placement makes you wonder about the future for independent journalism.
25 Feb 2016
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Karen Stacey
Emotional advertising delivers more profit and drives longer-term engagement, writes Karen Stacey, CEO, Digital Cinema Media. Are you ready to spread the love?
24 Feb 2016
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Raymond Snoddy
Whatever the papers say, it is very likely the 'Scottish referendum effect' will come into play and produce a vote for the status quo, writes Raymond Snoddy.
23 Feb 2016
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Bob Wootton
What use are 'corporate social responsibility' claims when the likes of Google and Facebook play it so fast and loose with tax, asks Bob Wootton.
23 Feb 2016
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Neil Joyce
Advertisers should take all they have learned about people-based marketing and move it beyond the walls of the tech giants, writes Signal's Neil Joyce.
22 Feb 2016
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Dominic Mills
As Trinity Mirror and Johnston Press are trying to prove, you can stamp on it, or wash it down the drain - but you just can't kill print.
17 Feb 2016
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Raymond Snoddy
BBC Three has gone online-only this week, and the Independent newspaper is set to follow suit in March - but let no-one think it is a neat, futuristic thing or anything other than second best.
17 Feb 2016
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Torin Douglas
Continuing his examination of a defining year in media, Torin Douglas remembers intense rioting at Wapping, a peoplemeter revolution, and the launch of a newspaper destined for a sad fate.
16 Feb 2016
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Matt Walters
The launch of Sky's "most advanced" Now TV box this year has Decipher's Matt Walters wondering: where will it sit in the market?
15 Feb 2016
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Dominic Mills
The decision to close The Independent's print operations is not going to be a one-off, writes Dominic Mills.
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