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Results categorised as Opinion
19 May 2017
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Denise Turner
The idea of factoring in a 'Trust Quotient' score when deciding where to place ads has been mooted. Here, Newsworks' Denise Turner explains how we should approach the concept.
17 May 2017
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Raymond Snoddy
It may not be as exciting as reporting on the chaos in Washington, but there’s no shortage of robust political reporting in the UK - despite the bias. By Raymond Snoddy.
16 May 2017
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Katy Halewood
The B2B audience has drastically shifted in recent years, writes Katy Halewood. Here's how marketers can keep pace.
16 May 2017
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Geoff Copps
By embracing boringness, brands are able to bring some stability into the lives of consumers beleaguered by everyday forces of change, novelty and uncertainty, writes Geoff Copps.
15 May 2017
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Dominic Mills
Dominic Mills wonders if clients and agencies will begin to factor in Trust Quotient scores when deciding where to place their ads. Plus: An idiot’s guide to the Havas/Vivendi deal.
10 May 2017
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Raymond Snoddy
As MacKenzie leaves the Sun, does this signal an end to the excessively rude in popular British journalism - or is Murdoch simply having a clean-up ahead of Ofcom's decision on 21st Century Fox's Sky bid? By Raymond Snoddy.
09 May 2017
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Ohad Tzur
A personalised web experience for every internet user, based on their behaviour, is not far off, writes Ohad Tzur. Here is what publishers need to know.
08 May 2017
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Catherine Becker and Marie Oldham
As VCCP Media is named Connected Agency of the Year at the 2017 Connies, CEO Catherine Becker and CSO Marie Oldham explore how connected we really are as an industry.
08 May 2017
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Dominic Mills
The secret sauce of planning is in danger of thinning to the point of gruel, writes Dominic Mills. Plus: Tesco’s ineffective advertising.
03 May 2017
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Raymond Snoddy
George Osborne’s interesting career change may turn out to be a master stroke for him personally - and provide a stimulus to national newspapers that want to deliver genuinely balanced Brexit coverage, writes Raymond Snoddy.
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