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Results categorised as Opinion
25 Jul 2017
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Richard Kidd
We’re closer than ever before to a model that allows both buyers and sellers to get what they really want without compromising on quality, security or efficiency, writes OpenX's Richard Kidd.
24 Jul 2017
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Dominic Mills
The Advertising Standards Authority's crackdown on sexist and gender stereotyping ads feels like insanity and over-reach combined, writes Dominic Mills.
19 Jul 2017
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Raymond Snoddy
While gender and lower female pay have received most attention, the new BBC salary list suggests that ethnic diversity is also an issue, writes Raymond Snoddy.
18 Jul 2017
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Ben Dudley
If we stop thinking about digital as an amorphous mass then we can demonstrate value to brands and make their communications more effective, writes Ben Dudley.
17 Jul 2017
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Dominic Mills
An extraordinarily bleak picture is being painted for the future of ad agencies, writes Dominic Mills - and things look similarly stark for UK TV ad revenues. Are these just bumps in the road, or forks to whole new worlds?
17 Jul 2017
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Glyn Shadwell
People are fickle and unpredictable - but what happens when we apply zeroes and ones to human behaviour? Quantcast's Glyn Shadwell finds out.
12 Jul 2017
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Raymond Snoddy
The battle for the term mainstream media has been lost and is no longer capable of rehabilitation, writes Raymond Snoddy. So what does that mean for journalism?
11 Jul 2017
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Andrew Tenzer
Trinity Mirrors' Andrew Tenzer looks at what's driving the growing crisis in trust between advertisers and consumers - and the steps that need to be taken to try and regain it.
10 Jul 2017
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Dominic Mills
Agencies and media owners will have the odd punch-up from time to time - but it is much better for everyone if the starting point is that they are essentially partners who have the occasional fight, writes Dominic Mills.
10 Jul 2017
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Richard Simkins
Media owners need to leave their own orbits and start standardising formats if digital OOH is to achieve its full potential, writes Talon's Richard Simkins.
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