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Results categorised as Opinion
21 Nov 2016
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Richard Marks
Richard Marks, research director of asi, says that the media industry is right to focus on understanding millennials, but when it comes to audience measurement, be careful what you wish for.
16 Nov 2016
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Lindsey Clay
A couple of weeks ago, Thinkbox was caught spooning with Google. After a year when we didn't always see eye to eye, we found ourselves nuzzling the nape of the global tech behemoth's downy neck...
16 Nov 2016
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Raymond Snoddy
The only possible way to tackle the problem of fake news stories circulating around the world is for Google and Facebook to recognise finally what they are: media organisations.
15 Nov 2016
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Joe Wade
Advertisers need to stop thinking of online ads as secondary to TV, writes Don't Panic's Joe Wade.
14 Nov 2016
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Dominic Mills
Watching adland wet itself over the new John Lewis Christmas ad is making Dominic Mills feel sick. Plus: a toe-curlingly embarrassing whoopsie in the media trade press.
09 Nov 2016
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Raymond Snoddy
The words of Trump were checked and analysed, the daily lie count was tabulated, and serious stories were published that undermined his credibility. And yet it didn't make a blind bit of difference. Why?
09 Nov 2016
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Sue Todd
Ahead of this week's event looking at the evolution of magazine media, Sue Todd, CEO of Magnetic, asks whether established media channels are falling into a planning blind spot.
08 Nov 2016
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Vanessa Clifford
In media planning, we need to fight the natural urge to see the world through our own lens, writes Newsworks' Vanessa Clifford
08 Nov 2016
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Bob Wootton
Following the launch of Omnicom's new agency earlier this year, Bob Wootton wonders whether the advertising produced by agency holding group-created teams is ever as good as the pitch.
07 Nov 2016
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Dominic Mills
Some of GroupM's recent criticisms of the ANA's report into media transparency are downright ridiculous, writes Dominic Mills.
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