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Results categorised as Opinion
16 Oct 2017
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Richard Basil-Jones
Will advertising spend affect the result of Australia’s Same-Sex Marriage vote? Ebiquity's Richard Basil-Jones looks at the evidence.
11 Oct 2017
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Raymond Snoddy
For publishers, reaching for the digital-only button could in many cases turn out to be a very unfortunate error. Raymond Snoddy explains why.
09 Oct 2017
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Dominic Mills
Dominic Mills examines the case of the price comparison websites that killed off advertising budgets. Plus: Why Iceland's image was stuck in the past until some tuna pornography appeared.
09 Oct 2017
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Bob Wootton
Adland still has huge issues and risks to be defused, but there's every reason to finally feel optimistic, writes Bob Wootton.
05 Oct 2017
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Jayesh Rajdev
Facebook’s claim that video advertising delivers half of its sales impact in the first two seconds is the inevitable end game in an absurd pursuit to legitimise shorter time lengths. Videology's Jayesh Rajdev is not impressed.
05 Oct 2017
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Vanessa Clifford and Sue Todd
The chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd, argue that it's time to reassess the building blocks of media planning and review industry preconceptions about published media.
04 Oct 2017
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Raymond Snoddy
Heavy fines may be the only thing that really gets the attention of social media companies over fake news, writes Raymond Snoddy - but there are other ways they could redeem themselves in the meantime.
04 Oct 2017
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Richard Marks
Apple’s most recent product launch demonstrated the challenges the tech giant now faces, particularly when it comes to media. Research The Media’s Richard Marks is worried.
03 Oct 2017
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Anne Tucker
The media industry is always on the look out for the next big thing, the next big disruptor. What are the false starts, and what will change behaviour for the consumer?
02 Oct 2017
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David Brennan
To extract wisdom from intelligence we must not only find truth within misinformation, but also learn to ask the right questions, writes David Brennan.
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