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Results categorised as Opinion
08 Mar 2017
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Raymond Snoddy
The good news for anti-Murdoch campaigners is they’ve got their independent inquiry. The slightly less good news is that it is very likely that Ofcom will fail to find sufficient grounds to block the deal.
08 Mar 2017
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Jana Eisenstein
As the world marks International Women's Day, Jana Eisenstein sets out the challenges facing women and other diverse members of the media workforce - and why businesses must pay attention.
07 Mar 2017
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Chris Sahota
The Netherlands has fostered a marketing utopia, writes Chris Sahota - here's how we can replicate it.
07 Mar 2017
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Bob Wootton
At best, clients can only make an informed guess as to the true scale of agency mischief, writes Bob Wootton.
06 Mar 2017
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Dominic Mills
As senior agency figures are signing off expenses for Cannes, a separate party for the Procurement Power List will be taking place. Dominic Mills is desperate for an invite.
01 Mar 2017
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Raymond Snoddy
The total craziness of Trump and the growing uncertainties surrounding Brexit could actually add up to the biggest boost traditional media has enjoyed in recent times, writes Raymond Snoddy.
28 Feb 2017
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Matt Byrne
Withholding payments for more than 90 days is the new norm as brands and agencies squabble over viewability and ad fraud issues, writes Matt Byrne.
28 Feb 2017
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Timmy Bankole
Publishers are under pressure to boost online revenue, yet marketers complain of wasted adspend and inefficiencies. RadiumOne's Timmy Bankole wonders if guaranteed audiences could solve both problems.
27 Feb 2017
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Dominic Mills
It's unlikely competing supermarkets will be losing any sleep over the latest Sainsbury's campaign, writes Dominic Mills.
22 Feb 2017
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Raymond Snoddy
It's time big sports rights owners plucked up the courage to take a more sophisticated view of their long-term interests rather than maximising profits, writes Raymond Snoddy.
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