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Results categorised as Opinion
18 Feb 2019
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Dominic Mills
There are metaphorical rooms where we store information about brands - and Dominic Mills is taking a bulldozer to one of his. Plus: if TV ad exposure amongst younger viewers is declining, where else could advertisers go?
13 Feb 2019
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Raymond Snoddy
The government-led review into the future of UK news has its heart in the right place, writes Raymond Snoddy - but there is much missing to really remedy publisher misfortunes.
13 Feb 2019
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Tim Elkington
By encouraging adtech partners to publicly self-declare details about their business models, we can inspire further disclosure and greater levels of transparency, writes the IAB's Tim Elkington.
12 Feb 2019
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William Hanmer-Lloyd
It's a mistake to assume that data drawn from across all touchpoints accurately represents the majority of customer journeys, writes William Hanmer-Lloyd
12 Feb 2019
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Rob Atkinson
Ahead of Future of Brands Sydney, Rob Atkinson looks at some of the biggest issues facing the Australian media and advertising market this year
11 Feb 2019
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Dominic Mills
A debate raging between Thinkbox and Ebiquity has a level of rigour and intellectual honesty that is good for the industry, writes Dominic Mills. Plus: Magnetic comes out guns blazing, and a new wave of tech obfuscation.
06 Feb 2019
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Raymond Snoddy
In reaching millions of people around the world and reminding them of the high cost of a free press, The Washington Post has taken a very necessary action, writes Raymond Snoddy.
05 Feb 2019
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Ben Rudman
The likes of WPP need to look beyond the numbers to achieve real integration, writes Ben Rudman.
05 Feb 2019
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Matt Hill
It is fundamental that advertisers now use a combination of broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Thinkbox’s Matt Hill.
04 Feb 2019
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Dominic Mills
A new report shows a public crisis of trust caused by a host of advertising sins. Dominic Mills picks them apart in the search for a cure. Plus: Facebook regulation and a Super Bowl alternative.
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