SEARCH
Results categorised as Opinion
03 Oct 2018
|
Raymond Snoddy
If Brexit negotiations continue to go badly and a solution to the Irish border issue remains elusive, what on earth will the Brexit cheerleading newspapers tell their readers, asks Ray Snoddy.
03 Oct 2018
|
Helen Rose
The industry likes to talk about transparency in media - but less so when it comes to media research, writes the7stars' Helen Rose. It's time to change that.
03 Oct 2018
|
Jacqui Wallis
It's time to take account of the mood and the moment a person is in at the other end of the ad server, writes Jacqui Wallis.
02 Oct 2018
|
Richard Marks
From Spotify analysing your musical mood to in-car facial recognition, is emotional targeting of advertising logical - or even ethical? Research the Media’s Richard Marks investigates.
01 Oct 2018
|
Dominic Mills
Adblocking now threatens mobile more than any other channel, so why has the industry collectively stopped talking about it, asks Dominic Mills. Plus: Why Heinz's new Salad Cream ad should be served with a dollop of euthanasia.
28 Sep 2018
|
David Pidgeon
Next, which is cutting TV and print advertising, seems to be confusing the digital transformation of its business with its online marketing strategy.
28 Sep 2018
|
Josh Krichefski
The creative industry must do more to address poor mental health in the workplace, writes Josh Krichefski, CEO, MediaCom UK.
26 Sep 2018
|
Raymond Snoddy
Ray Snoddy outlines the winners and losers following Comcast's epic £30.6bn bid for Sky - and looks ahead to possible future deals.
25 Sep 2018
|
Carl White
Approaches that depend on demographic data alone face a tough fight to retain relevance in a programmatic and micro-targeted world, writes Nano Interactive's Carl White.
25 Sep 2018
|
Nick Pugh
Ignore the doom-mongers, writes Ebiquity's Dr Nick Pugh - here are five reasons why TV is in rude health.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer