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Results categorised as Opinion
22 Oct 2018
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Dom Whitehurst
Channel 4’s The Circle highlights the value of social media peer approval for brands, writes Wavemaker's Dom Whitehurst
17 Oct 2018
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Raymond Snoddy
The purchase of Scotsman Publications in 2005 was seen at the time as the pinnacle of Johnston Press' achievement, writes Raymond Snoddy. Where did it all go wrong?
16 Oct 2018
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John Davidson
Kinetic UK's John Davidson shares his views on what Global’s acquisition of Exterion means for the media industry.
16 Oct 2018
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Richard Marks
As the online measurement body approaches its tenth birthday, Richard Marks explains how it fits into the currency JICsaw.
16 Oct 2018
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William Hanmer-Lloyd
Attitude often doesn’t precede behaviour, people lie and they can't tell the truth even when they want to. So why on earth do we let them inform our marketing strategies, asks Will Hanmer-Lloyd.
15 Oct 2018
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Dominic Mills
Karmarama says the ‘customer’ is dead - too bad its parent company thinks the opposite, writes Dominic Mills. Plus: a bonanza beckons for OOH’s long tail, while the IPA Effectiveness Awards prove that TV still rules.
10 Oct 2018
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Raymond Snoddy
As citizen newshounds crack one of the biggest stories of the year, Raymond Snoddy wonders if a new model for investigative journalism is ready to flourish.
09 Oct 2018
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Lucy Markham
It may put some noses out of joint, but it's time for closer collaboration, writes Bountiful Cow's Lucy Markham.
09 Oct 2018
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Sacha Berlik
It’s true that AI is proving itself to be a crucial tool, writes Sacha Berlik - but some things need to change before advertisers set themselves up for success.
08 Oct 2018
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Dominic Mills
Yes, this is one of those columns; a selection of stuff that has caught my eye, got me irritated and made me smile. Here we go...
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