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Results categorised as Opinion
10 Oct 2019
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Dominic Mills
Having a simple way to think about the function of content will make a big difference to the up-and-coming generation of marketers.
10 Oct 2019
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David Balko
Coming under government fire exposes Facebook’s true agenda, writes David Balko.
09 Oct 2019
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Raymond Snoddy
With DMGT the current frontrunner to buy the i, Raymond Snoddy wonders what impact adding a non-partisan newsbrand could have on its existing titles.
09 Oct 2019
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Bob Wootton
The recent collapse of the world’s oldest travel company Thomas Cook resurfaces some old media issues, writes Bob Wootton. Plus: can you build a career by working flexibly?
08 Oct 2019
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Tracey Follows
Tracey Follows argues the $4bn merger is not just a move towards further reach - but deeper engagement with an entire generation who want to use media to change the world.
07 Oct 2019
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Dominic Mills
It's complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy's wedding chicken bucket.
04 Oct 2019
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Richard Marks
Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues Richard Marks.
02 Oct 2019
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Raymond Snoddy
As the Duchess of Sussex sues the Mail on Sunday and Prince Harry launches an 'extraordinary' attack on the tabloid press, Raymond Snoddy asks if any of it is really justified.
02 Oct 2019
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Stephen Arnell
Depending on age, sex and race, it is strange how the BBC's Executive Complaints Unit seems to apply its rules differently between its news presenters, writes Stephen Arnell.
30 Sep 2019
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Dominic Mills
From a complete genre buster to a soulless cruise ad, Dominic Mills sings his praises to great music.
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