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Results categorised as Opinion
04 Mar 2020
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Raymond Snoddy
The response of the media to the coronavirus threat will have to be carefully and accurately calibrated against the reality, writes Ray Snoddy. So how has it fared to date?
04 Mar 2020
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William Hanmer-Lloyd
Almost half of our behaviour is made instinctively and consistently - so how can brands get loyal customers to try something different?
02 Mar 2020
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Nir Wegrzyn
British Gas’ decision to retire Wilbur the penguin as a cornerstone of its marketing reawakens the question about the effectiveness of brand mascots, writes Nir Wegrzyn.
02 Mar 2020
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Dominic Mills
From dealing with dysfunctional supply chains and outdated measurement, to ditching the cynicism about purpose or quantifying creativity, Dominic Mills shares his take-outs from ISBA's annual conference.
28 Feb 2020
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Ian Edwards
Ebiquity's Mind the Gap report shows how strategic media planning is a craft we need to double down on, writes Facebook's Ian Edwards.
28 Feb 2020
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David Pidgeon
As P&G and Unilever show, in the age of austerity, the market appears to have responded by picking up where governments have failed.
26 Feb 2020
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Raymond Snoddy
Despite what many believe, the evidence shows traditional media is set to endure for the long-term, writes Ray Snoddy - and investors and policy makers should honour this fact.
26 Feb 2020
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Christie Dennehy-Neil
Following the ICO's report into real-time bidding, the IAB's Christie Dennehy-Neil explains what the sector must do next.
25 Feb 2020
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Nick Manning
From advertisers and agencies, to the many intermediaries in-between, it is the job of individual companies to finally take action, writes Nick Manning.
25 Feb 2020
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Aaron Simpson
Sponsor content: Influencers have taken a real battering in the media recently - and to be honest, they deserve it.
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